8am EDT
Brand Finance revealed the most valuable B2B brands in the world today at this exclusive event, hosted by WARC & IAA (International Advertising Association) in New York City, which will unveil the first-ever B2B Brand Valuation report.
Brand Finance shared its first bespoke-for-B2B ranking and report, with a presentation of the results delivered by Alfred DuPuy, Valuation Director and Declan Ahern, UK Director, and at Brand Finance.
The exclusive breakfast gathered delegates from some of the world's leading brands to learn first-hand, for the first time, the top 100 B2B brands in the world.
The presentation was followed by a roundtable discussion with the following guest speakers:
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
Alfred is a brand specialist with 15+ years’ experience working in and leading client engagements encompassing research (qualitative and quantitative), analytics, insights, strategy, architecture, valuation, modeling, and ROI across a wide variety of sectors, markets, and geographies. He has developed innovative techniques for clients’ most interesting brand challenges and has led diverse teams of researchers, strategists, designers, architects, and namers.
As Valuation & Strategy Director for North America, Alfred leads project teams, liaises with and develops key client and senior leadership relationships, supports new business development, and drives the team to extend Brand Finance’s extensive analytical abilities to deeper, more strategic insights that can help our clients accomplish their most pressing business goals.
In his career, Alfred has worked with clients across a variety of sectors including financial services, industrial, manufacturing, logistics, automotive, retail, hospitality, higher education, and not-for profit. One of his very first projects (leading a ground-breaking segmentation technique to support strategic development and an identity refresh) was for one of his very favorite boyhood brands, John Deere. He has appeared on media channels and news programs (especially during his time in Toronto) commenting on Brand Valuation and the importance of brand as an asset.
Declan joined Brand Finance in 2016 as an Analyst. During his time at the company he has progressed to his current role as a Valuations Director at Brand Finance Plc and a Director of Brand Finance Africa.
Declan leads Brand Finance in Financial Services, with particularly focus on the banking sector. Declan leads the team that produces the annual Most Valuable Global Banking Brands study in collaboration with The Banker magazine (the FT). He has both written and contributed to various industry thought leadership and academic papers, and is regular speaker at various conferences such as the IAA Africa Rising conference.
Declan has extensive experience in market research, brand and business valuation, brand strategy and positioning, sponsorship evaluation and brand architecture. Declan's clients include ABSA, Access Bank, Citi Bank, TD Bank, First National Bank, Royal Bank of Canada, QNB among others.
Declan is a qualified Chartered Accountant with the Institute of Chartered Accountants of England Wales, having previously studied at the University of Cape Town in South Africa graduating with a Bachelor of Business Science in Finance with Economics.
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
