The effect of a country’s national image on the brands based there and the economy as a whole is now widely acknowledged. In a global marketplace, it is one of the most important assets of any state.
Brand Finance specializes in the evaluation of intangible assets such as brands, including ‘nation brands’. For several years, we have published the Brand Finance Nation Brands report, in which we rank countries by the value and strength of their nation brand.
The 2014 study will be officially released December 9th. Delegates will arrive from 6pm to hear five short speeches followed by a panel discussion and networking with drinks and canapés. For the full programme, see the 'Programme' tab above.
Pekka Isosomppi - Press Counsellor, Embassy of Finland to the United Kingdom
Conrad Bird - Director, The GREAT Britain Campaign, Office of the Prime Minister
Cavaliere di Gran Croce OMRI, Leonardo Simonelli Santi - President, The Italian Chamber of Commerce and Industry for the UK
John Battersby - UK Country Manager, Brand South Africa
David Haigh - Chief Executive, Brand Finance plc
Ambassadors, investors, journalists and senior marketers from a variety of industries as well as the heads of national trade delegations, investment bodies and tourist authorities.
18:00 – Welcome drinks and registration
18:30 - Speeches
19:45 – Panel Discussion
20:15 – Networking, drinks and canapés.
21:00 – Event concludes
David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.
David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.
David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.
Conrad is Director of the GREAT Britain campaign, based in the Department for International Trade and formerly at 10 Downing Street. While at No10 Conrad’s role was extended to include responsibility for delivering major cross-government campaigns, as well as ensuring Government spending on communications was efficient and cost-effective.
Previously Conrad worked at the Foreign & Commonwealth Office as Head of Public Diplomacy and Strategic Campaigns. He was responsible for a wide range of policies and campaigns, including soft power, the 2012 Olympics and Paralympics, and campaigns in the Middle East, Libya, Afghanistan and Pakistan.
Conrad joined the Government in 2002, initially working with the Central Office of Information on issues that included teenage drugs, consumer rights and international export. He moved to the Cabinet Office to work with the first Permanent Secretary of Government Communication as Director of Strategic Communications. Here he launched ‘Engage’, a new approach to Government Communication, and was responsible for campaigns to counter terrorism and animal rights extremism.
Before joining the Civil Service Conrad spent 18 years in advertising, working with a number of agencies on national and international business. During this time he also set up an award-winning communication consultancy which he successfully ran for eight years.
Pekka is the Ambassador of Finland to the United Kingdom and Chair for Team Finland in Great Britain. The Team Finland network promotes Finland and its interests abroad: the internationalisation of Finnish enterprises, investments in Finland, and the country brand.
Pekka Huhtaniemi joined the Ministry for Foreign Affairs in 1972. His career includes postings to the Finnish Embassy in Brussels, Finland's Permanent MIssion to the UN in New York and the Permanent Mission of Finland in Geneva. He has served as Ambassador at the Finnish Mission in Geneva and the Finnish Embassy in Oslo. Huhtaniemi worked as Special Adviser on international affairs to the Prime Minister in the 1990s and as the first Head of Cabinet for the Finnish EU Commissioner in 1995-98. At the Ministry, Huhtaniemi has worked, for example, as Deputy Director General of the Department for External Economic Relations.
Since January 2004, John has been the UK Country Manager of Brand South Africa, a public-private partnership mandated to position South Africa as one of the highly considered, non-traditional markets in terms of world trade, investment and tourism by 2010. He is a former editor of the Sunday Independent and foreign correspondent in Africa and the Middle East for the New York Times and Christian Science Monitor respectively.
John is a trustee of the Canon Collins Educational and Legal Assistance Trust, co-author of: Nelson Mandela: A Life in Photographs (Sterling 2010). and author of the Afterword in the revised edition of Mandela: The Authorised Biography by Anthony Sampson (Harper Collins, 2011).