The effect of a country’s national image on the brands based there and the economy as a whole is now widely acknowledged. In a global marketplace, it is one of the most important assets of any state, encouraging inward investment, adding value to exports and attracting tourists and skilled immigrants.
However, the concept of the nation state is a recent and fluid one. Its power has waxed and waned, with regional groupings or local identities also shaping the way people, companies and governments interact with one another. This year’s events suggest that the popularity of the nation state,following a slow decline in many parts of the world, may be resurgent. We will discuss this trend and what advantages or challenges it may present.
As well as hearing important insights on how to manage nation brand value in challenging times, delegates will hear the results of the 2016 Brand Finance Nation Brands report, which will appear in fDi Intelligence magazine. fDi’s editor-in-chief will be addressing the audience, discussing the role nation brands play in attracting investment.
Join us as we explore this fascinating topic at a critical time.
|17:30 - 18:00||Registration & Coffee|
|18:00 - 18:10||Courtney Fingar, Editor-in-Chief, fDi Magazine|
|18:10 - 18:20||Robert Haigh, Marketing & Communications Director, Brand Finance plc|
|18:20 - 18:30||Alex Haigh, Director, Brand Finance plc|
|18:30 - 18:40||Carlos Espinosa de los Monteros, High Commissioner, Brand Spain|
|18:40 - 18:50||David Riches, Executive Director, British Chambers of Commerce|
|18:50 - 19:00||Thórdur Aegir Óskarsson, Ambassador, Iceland Embassy|
|19:00 - 19:30||Panel Session - Q/A|
|19:30 - 20:30||Drinks & Networking|
Born in Madrid (1944) he is a Lawyer and Economist who has worked both for the public and the private sector.
As a State Economist, he joined the Ministry of Trade in 1969 and was Commercial Counsellor in Chicago. He served as Commercial Director and then Executive Vice-president of Instituto Nacional de Industria (INI), the main public cluster in Spain, including, at that time, firms like Endesa, Enagas, Iberia or Repsol.
From 1982 to 1985 he was President and CEO of Iberia Airlines.
In 1988, he became CEO of Mercedes Benz Spain. For the last two decades he has served in different boards including Acciona, Inditex, Schindler España and Fraternidad.
A Professor of International Trade at ICADE for several years, he has published many books and papers on management and international relations.
In July 2012 he was appointed as High Commissioner of the Government for Brand Spain with the main task of promoting the image of Spain abroad.
Robert is Strategy and Insights Director at Brand Finance. He has a longstanding interest in sustainability and the role of brands in delivering better environmental and social outcomes. He holds an undergraduate degree in Geography from the University of Oxford, and more recently completed a course with Cambridge Judge Business School on the Circular Economy and Sustainability Strategies.
Robert started his career at Brand Finance in 2009, focusing on marketing communications. He led the communications team from 2014 to 2017, increasing coverage by 2.5 times. Following a two-year MBA at London Business School, Robert worked as a strategy consultant at OC&C, conducting over a dozen projects across the CPG, retail, leisure, tech and construction sectors.
David manages commercial, international trade and marketing initiatives for the BCC. This includes working with commercial partners offering national products and services to Chamber member businesses.
Since 2013 David has been leading a programme to develop a global network of British Chambers of Commerce and other business organisations to support UK exporters as they enter global markets.
Prior to joining the BCC, David was Chief Executive of East of England International based in Cambridge. He has also worked as Director, North America for Think London, the inward investment promotional agency for London, as a strategy consultant for Ernst and Young, and as a Director within the Global Strategy Group of Cable & Wireless plc.
David holds an MBA from Cranfield School of Management and a First Class BA Hons from the University of Newcastle upon Tyne.
Alex is a technical specialist in the use of market research and brand valuation for transfer pricing and has completed the Advance Diploma in International Tax, with a specialisation in Transfer Pricing.
His other area of expertise has been the assessment on the return on investment of different brand architecture and brand positioning options. Much of this experience has focussed on identifying the brand structures, media investment, media mix and distribution channel management needed to minimise risk and maximise opportunity from any brand changes.
Working on clients across the Brand Finance Footprint including North America, Argentina, most of Europe, South Africa, Kenya, most of the Middle East, China, Singapore and Australia.
Ambassador Óskarsson was appointed Ambassador of Iceland to the United Kingdom in 2014 with non-resident accreditation to Ireland, Portugal, Malta, Nigeria, Jordan, Qatar and the U.A.E. Since entering the Icelandic Foreign Service in 1988, he has held several posts, including: Counsellor at the Icelandic Delegation to NATO; Deputy Political Director and Head of NATO Affairs and Security Policy Division at the Ministry for Foreign Affairs; Director for Defence and Security; Permanent Representative to OSCE; Ambassador of Iceland to Japan, Canada and Austria. He also served one year as Director for International and Political Affairs at the Office of the NATO Special Representative in Afghanistan.
Ambassador Óskarsson was born on 4 June 1954 in Akranes, Iceland and holds a BA in Political Science from the University of Iceland and an MA in International Affairs from the University of Wisconsin - Madison. He is married to Mrs. Sigurborg Oddsdóttir with two children.
Courtney Fingar is the editor-in-chief of fDi Magazine, a specialist publication from the Financial Times, and the head of content for its associated data division, fDi Intelligence. In her role she oversees all elements of editorial production for the bimonthly magazine and its website, as well as editorial outputs for fDi Intelligence. She is also the presenter for the ‘fDi On Location’ video series.
A trained journalist, she interviews political and business leaders at the highest levels about economic and investment issues, and has covered business stories in all major regions of the world. She is a popular panellist and moderator at international economic gatherings and has appeared on television and radio in dozens of countries as a commentator on international investment.
Before joining fDi in 2004, she served as the editor of Trade & Forfaiting Review, a London-based magazine focusing on trade finance. She worked previously in Washington, DC.