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Brand Finance Nordic Forum 2016

14 April 2016, 07:45–10:00

“How to Create a Strong Brand”

This will be an excellent opportunity to expand your network, discuss key brand issues and gain first-hand insights about brand equity, communication and employer branding from some of the region’s leading business leaders. In addition, the results of Brand Finance’s Sweden 50, Denmark 50 and Nordic 50 league tables for 2016 will be revealed and explored.


07:45 - 08:15 Registration & Breakfast
08:15 - 08:30 David Haigh, CEO, Brand Finance plc
08:30 - 08:45 Thomas Backteman, Executive Manager & Partner, Halvarsson & Halvarsson
08:45 - 09:00  Sven Bergvall, Brand Performance Manager, Ericsson
09:00 - 09:15 Petter Nylander, CEO, Universum
09:15 - 09:30 Alexander Todoran, Managing Director, Brand Finance Nordics
09:30 - 10:00 Panel Session - Q/A


David Haigh
Founder and CEO
Brand Finance

David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.

David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.

David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

Thomas Backteman
Executive Director & Partner
Halvarsson & Halvarsson

Thomas Backteman is one of Sweden's most admired and skilled communication advisers. He has worked with some major brands both in functional roles but also as a senior adviser on communication and transaction due diligence. He was also the former Head of Affairs at Swedbank, and in that position he was awarded numerous prices as one of Sweden's absolute best communicators.

Sven Bergvall
Brand Performance Manager

Sven Bergvall has a unique background as a Brand Researcher fellow from KTH where he took his PhD on the photo elicitation technique - ‘Through the mirror: Perspectives of Brand Heritage’. The last six years Sven has been the Brand Performance manager for Ericsson managing all global perception based research. By consistency and unique Market intelligence system, Ericsson has become a worldwide brand within high tech.

Petter Nylander

Petter began his career as one of the first so called ”Påläggskalvar” within the Kinnevik group. Thereafter Petter has hold numerous C-suite appointments at MTG, OMD and Unibet. He is currently the Global CEO of Universum, the employer branding currency of the world. Petter is a leading authority on talent management and a sought after speaker on the war of talent.

Alexander Todoran
Managing Director
Brand Finance Nordics

Alexander has over 15 years’ experience in Brand Strategy, Brand Valuation and Brand Equity Research. He holds master degrees in Statistics and Financial economics and a minor in Marketing. He has primarily been focused on Mono brands in the Banking, Retail, Utility, Insurance and Travel industry. He has been conducting consultancy work for all top-tier brands across these industries both domestically and internationally. Alexander has written several books on brand valuation and brand strategy. He is a leading expert on the ISO 10 668 framework. He is also a well-known educator on brand valuation according to ISO 10 668 both in the academic and commercial scene.

Jon Åsberg
Chief Editor

Jon graduated with two majors: Accounting & Finance and Marketing from Stockholm School of Economics. He has an extensive background as an editor, being an Editor-in-chief in 1990 for Finanstidningen for 10 years, Managing Editor for Stockholm News. He then became a manager and head of the financial communications team, specialising in financial communication and media relations for Sweden’s leading PR consultancy, JKL. He is now the Editor-in-Chief in Affärsvärlden since 2006. 


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Jakobsbergsgatan 22, 9 trappor 106 12 Stockholm
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