The Brand Finance Global Banking Forums - New York 2013
The banking industry has experienced a tumultuous period over the last four years. The vilification and continued criticism directed at western banks may mean that those brands which understand the new rules for the banking industry will be best placed to emerge more strongly from this difficult period.
It has been a successful year for the US banking industry with Wells Fargo replacing HSBC as the world’s most valuable banking brand. Wells Fargo’s achievement demonstrates the improved standing of US banks as they recover from the financial crisis and forge ahead.
However, Chinese banks also continue to improve their collective results and with the global financial meltdown arguably still far from over, the ways in which bank brands can reposition themselves to focus on new customer expectations will be critical.
In achieving these changes, strong leadership for banking brands has never been more important. Join us at the The Banker / BrandFinance® Banking Forum 2013 where we will consider how leadership can be valued and measured and what role leadership plays in driving brand value.
CEOs, CMOs, CFOs and senior managers of corporate brands who are interested in understanding the value of their brands.
This is a free event and is part of the Brand Finance Banking Forum. Places are limited. To book your guest place(s) please contact Tom Connell, Events Manager, on +44 (0) 207 389 9400 or email events@brandfinance.com. Please feel free to forward this invitation to your colleagues who may be interested.
| 5:00pm - 5:30pm | Registration - drinks and canapes | |
| 5:30pm - 5:40pm | Welcome & Introduction to session 1:
Executive summary of results from The Banker / Brand Finance Banking 500 study |
Elise Neils
Managing Director Brand Finance USA |
| 5:40pm - 5:50pm | Video presentation of banks that made Brand Finance North America Banks on the Global 500 | Elise Neils
Managing Director Brand Finance USA |
| 5:50pm - 6:20pm | Perspectives on the value of leadership to achieve alignment in the banking sector :
Individual leadership through storytelling as a key success factor in business |
Steve Denning
Author and former Director, The World Bank |
| 6:20pm - 6:40pm | Brand is as a brand does :
Shifting perception through action |
Mich Bergesen Global Director, Financial Services Landor Associates |
| 6:40pm - 6:50pm | Refreshment Break | |
| 6:50pm - 6:55pm | Introduction to session 2 :
Brand leadership in the banking industry - something needs to change |
Edgar Baum
Managing Director Brand Finance Canada |
| 6:55pm - 7:15pm | TBC | Dermot Boden
Chief Brand Officer Citigroup |
| 7:20pm - 7:55pm | Panel Session :
Brand leadership in the banking industry - Innovating to drive brand value |
Steven Denning Keynote Speaker Ken Dabbs Dermot Boden Moderated by : |
| 7:55pm - 7:55pm | The Future of bank brands & strategies for maximising value | Elise Neils
Managing Director Brand Finance USA |
| 7:55pm - 8:00pm | Awards Presentation | Elise Neils
Managing Director Brand Finance USA |
| 8:00pm - 9:00pm | Drinks and canapes |