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Brand Finance NY Banking Forum 2013

19 March 2013, 17:00–20:00

The Brand Finance Global Banking Forums - New York 2013

The banking industry has experienced a tumultuous period over the last four years. The vilification and continued criticism directed at western banks may mean that those brands which understand the new rules for the banking industry will be best placed to emerge more strongly from this difficult period.

It has been a successful year for the US banking industry with Wells Fargo replacing HSBC as the world’s most valuable banking brand. Wells Fargo’s achievement demonstrates the improved standing of US banks as they recover from the financial crisis and forge ahead.

However, Chinese banks also continue to improve their collective results and with the global financial meltdown arguably still far from over, the ways in which bank brands can reposition themselves to focus on new customer expectations will be critical.

In achieving these changes, strong leadership for banking brands has never been more important. Join us at the The Banker / BrandFinance® Banking Forum 2013 where we will consider how leadership can be valued and measured and what role leadership plays in driving brand value.

Who Should Attend

CEOs, CMOs, CFOs and senior managers of corporate brands who are interested in understanding the value of their brands.

This is a free event and is part of the Brand Finance Banking Forum. Places are limited. To book your guest place(s) please contact Tom Connell, Events Manager, on +44 (0) 207 389 9400 or email [email protected]. Please feel free to forward this invitation to your colleagues who may be interested.


5:00pm - 5:30pm Registration - drinks and canapes
5:30pm - 5:40pm Welcome & Introduction to session 1:

Executive summary of results from The Banker / Brand Finance Banking 500 study

Elise Neils

Managing Director

Brand Finance USA

5:40pm - 5:50pm Video presentation of banks that made Brand Finance North America Banks on the Global 500 Elise Neils

Managing Director

Brand Finance USA

5:50pm - 6:20pm Perspectives on the value of leadership to achieve alignment in the banking sector :

Individual leadership through storytelling as a key success factor in business

Steve Denning

Author and former Director, The World Bank

6:20pm - 6:40pm Brand is as a brand does :

Shifting perception through action

Mich Bergesen
Global Director, Financial Services
Landor Associates
6:40pm - 6:50pm Refreshment Break
6:50pm - 6:55pm Introduction to session 2 :

Brand leadership in the banking industry - something needs to change

Edgar Baum

Managing Director

Brand Finance Canada

6:55pm - 7:15pm TBC Dermot Boden

Chief Brand Officer


7:20pm - 7:55pm Panel Session :

Brand leadership in the banking industry -

Innovating to drive brand value

Steven Denning
Keynote Speaker

Ken Dabbs
Brand Education Lead
Wells Fargo

Dermot Boden

Moderated by :
Edgar Baum
Brand Finance Canada

7:55pm - 7:55pm The Future of bank brands & strategies for maximising value Elise Neils

Managing Director

Brand Finance USA

7:55pm - 8:00pm Awards Presentation Elise Neils

Managing Director

Brand Finance USA

8:00pm - 9:00pm Drinks and canapes


Job Title


New York Athletic Club 180 Central Park South New York NY United States

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