Friday, 23rd May 10.00 - 13.00 PST
The exclusive Philippines Brand Forum 2025 brings together the nation's top brand leaders for a one-of-a-kind event, where the power of brand and marketing strategies, innovations, customer experience, and leadership will take centre stage in shaping the future of business success.
At the heart of the Forum is the unveiling of the Philippines' Top 50 2025—a celebration of the country’s strongest and most valuable brands. The event will feature brand spotlights and insightful panel discussions, providing a dynamic platform for actionable insights and meaningful exchange among peers. Expect engaging conversations on emerging trends such as sustainability perceptions, sports sponsorships, and brand guardianship, and discover how to effectively leverage these to enhance brand value.
Attendance is by invitation only, ensuring a focused and high-calibre environment for the nation’s top decision-makers and visionaries.
| 09.45 - 10.00 | Welcome Reception Enjoy coffee and light refreshments while you connect with fellow leaders and decision-makers. |
| 10.00 - 10.05 | Opening Remarks Join us as we set the stage for the forum and dive a little deeper to understand the expertise of Brand Finance and the work that we do in the space of bridging the gap between marketing and finance. |
| 10.05 - 10.30 | Keynote Session: Unveiling Philippines 50 2025: Announcing the Philippines 50 Most Valuable & Strongest Brands for 2025 - Be among the first to explore Brand Finance's latest ranking that showcases the country’s 50 most valuable and strongest brands this year - Insights from the report will highlight the brand rankings and contributions to the industry. - Understand some underlying trends and what brand decision makers should take note of in planning their marketing strategies for the next year and beyond |
| 10.30 - 10.45 | Fireside Discussion: From Value to Vision: Strategies Behind the Philippines’ Most Valuable Brands Hear from leading innovators as they share their journey of transformation and innovation, discussing both their most significant milestones and the most challenging obstacles faced. |
| 10.45 - 10.50 | Comfort & Coffee Break |
| 10.50 - 11.05 | Fireside Discussion: Leading the Flavour Frontier: Insights and Strategies from F&B Visionaries Gain insights from top hats of the Philippines’ F&B brands on their best strategies for staying relevant and competitive amid an evolving market and ongoing uncertainties. |
| 11.05 - 11.55 | Media Perspective, Soft Power, Sustainability, and CEOs: New Pathways in Driving Brand Strength and Value Gain fresh insights and explore the business implications of building brand value across emerging areas of interest, including media narratives, nation branding, sustainability, and the evolving role of brand stewardship. |
| 11.55 - 12.00 | Program Closing Take away key insights from the Philippines Brand Forum 2025—from spotlighting the nation’s economic movers and shakers to actionable learnings for thriving in an ever-evolving market landscape. |
| 12.00 | Executive Lunch at Canton Road Join us for an exclusive lunch featuring delectable Cantonese cuisine, and let’s celebrate the launch of Brand Finance’s Philippines 50 2025! |
Shangri La The Fort, 30th Street corner, 5th Avenue, Taguig, 1634 Metro Manila, Philippines