Nation Branding: Influence of Portugal Nation Brand in the Portuguese companies development strategy
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09:00 - 09:30 |
Arrival and Welcome Coffee |
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09:30 - 10:00 |
Importance of Nation Branding to companies development strategy: Framework development - South Africa Case Study |
David Haigh Chief Executive Brand Finance plc |
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10:00 - 10:30 |
Promoting Portugal Abroad: A Real life experience |
António Neto da Silva Former Government Member and Portuguese Chief negotiator Auto Europa (Volkswagen) |
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10:30 - 11:00 |
Coffee break |
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11:00 - 11:30 |
Portuguese League Table Results presentation |
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11:30 - 12:00 |
How to create a Nation Branding |
Pedro Tavares Partner Brand Finance Iberia |
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12:00 - 13:15 |
Presentations from: Fernando Pinto, President, TAP António Nogueira Leite, Caixa Geral de Depositos Executive Board Member,Former Government Rui Nabeiro, President, Delta Cafés Jose Manuel, Financial Group Vice President, Espirito Santo Silva Pedro Soares dos Santos, CEO, Jerónimo Martins Group (Pingo Doce and Bierdronka) |
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13:15 - 13:30 |
Closing speech |
Alvaro Santos Pereira Minister of Economy and Employment Portuguese Government |