Brand Finance logo

Brand Finance Portugal Forum 2012

01 June 2012, 07:00–13:30

Nation Branding: Influence of Portugal Nation Brand in the Portuguese companies development strategy

Programme

09:00 - 09:30

Arrival and Welcome Coffee

 

09:30 - 10:00

Importance of Nation Branding to companies development strategy: Framework development - South Africa Case Study

David Haigh

Chief Executive

Brand Finance plc

10:00 - 10:30

Promoting Portugal Abroad: A Real life experience

António Neto da Silva

 Former Government Member and Portuguese Chief negotiator

Auto Europa (Volkswagen) 

10:30 - 11:00

Coffee break

 

11:00 - 11:30

Portuguese League Table Results presentation

 

11:30 - 12:00

How to create a Nation Branding

Pedro Tavares

Partner

Brand Finance Iberia

12:00 - 13:15

Presentations from:

Fernando Pinto, President, TAP

António Nogueira Leite, Caixa Geral de Depositos Executive Board Member,Former Government 

Rui Nabeiro, President, Delta Cafés

Jose Manuel, Financial Group Vice President, Espirito Santo Silva

Pedro Soares dos Santos, CEO, Jerónimo Martins Group (Pingo Doce and Bierdronka)

 

13:15 - 13:30

Closing speech

Alvaro Santos Pereira

Minister of Economy and Employment 

Portuguese Government 

Name

Job Title
Description
Link

Name

Description
Link
Hotel Tivoli Avenida Lisboa Av. da Liberdade, 185 1269-050 Lisboa Portugal 
Open in new window

Get in Touch

Message