11.00 - 15.00 Eastern Time
Join us for a one-day, ANA member-only conference focused on how today’s most resilient and innovative businesses are building stronger customer connections – and seeing bigger returns. Investing in brand isn’t just a safeguard; it’s a catalyst for growth, differentiation, and long-term success. Discover the latest brand health indicators, hear how top marketers are translating investment into impact, and walk away with strategies to fuel your brand’s value and business performance.
13.25 - 14.00
Alfred DuPuy, Director of Valuation & Strategy, and Laurence Newell, Managing Director of Brand Finance Americas, will lead a session focused on bridging the gap between marketing and finance. Designed for brand leaders, this presentation offers practical tools for expressing brand value in terms that resonate with CFOs.
Drawing on Brand Finance’s global expertise in brand valuation and its impact on business performance, the session will explore how to connect marketing metrics with financial results, justify brand investments with solid data, and strengthen cross-functional collaboration through a shared language of value.
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
Alfred is a brand specialist with over 20 years of experience leading client engagements across research (qualitative and quantitative), analytics, insights, strategy, brand architecture, valuation, modeling, and return on investment. His work spans a wide variety of sectors, markets, and geographies.
As Managing Director for North America, Alfred leads new business development, manages key client and senior leadership relationships, leads project teams, and helps extend Brand Finance’s analytical capabilities into deeper strategic insight. He is known for developing innovative techniques to address complex brand challenges and has led cross-functional teams of researchers, strategists, designers, architects, and naming specialists.
Throughout his career, Alfred has worked with clients in financial services, telecoms, industrials, manufacturing, logistics, automotive, retail, hospitality, higher education, and the not-for-profit sector. One of his earliest and most memorable projects involved pioneering a new segmentation approach to support John Deere's brand strategy and identity refresh, one of his favorite boyhood brands.
Alfred has provided expert commentary on brand valuation and the role of brand as a business asset on various media channels and news programs.
Laurence is a brand specialist and consolidated marketing services business developer with 26+ years of experience directing client engagements in brand-building disciplines encompassing valuation, B2B and B2C research, strategy, corporate identity, and packaging across numerous sectors and markets. With experience throughout Latin American and North American markets, Laurence serves as Executive Chairman for the Americas Region of Brand Finance, the world’s leading brand valuation and strategy consultancy.
Laurence is a frequent contributor on marketing and branding topics in media outlets such as Bloomberg, and The Drum. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation, and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.
Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.