Singapore Management University and Brand Finance Singapore present:
Brand Finance Asia-Pacific Forum 2012
“Brands and Brand Value – Creation, Management and Protection”
Join us as we reveal our 2012 Brand Finance Annual Report on Singapore's Intangible Assets and Brands that identifies the nation's TOP 100 BRANDS.
This is the fifth year running that the Brand Finance Forum is held in partnership with the Singapore Management University (SMU).
The Brand Finance Forum gathers foremost thinkers in the areas of brand analytics, brand and IP strategy. Previous Brand Finance events enjoyed resounding success of over 250 participants in the Brand Finance Asia Pacific Forum 2011 and more than 350 overseas and local delegates in the Brand Finance Global Banking forum in Cass Business School, UK.
In a world full of uncertainties, competition and copycats, the Brand Finance 2012 forum will focus on the brands and the brand value from a 360 degree perspective highlighting the brand and brand value creation, management and protection.
Click on the links below to download the speakers presentations:
Introduction from Samir Dixit
Using data and analytics for business insights driving brand growth from Assistant Professor Kapil Tuli
Brand value creation in a competitive environment from Tim Heberden
Creating and managing a portfolio of brands from Mr Mohan Mulani
Managing brand equity transfer post M&A from Ms Jaqueline Brabazon
Brand Finance League Table Findings and the Reveal of the Top 100 Singapore Companies from Samir Dixit
Workshop from Tim Heberden
This is a forum for CEOs, CMOs and CFOs who are interested in issues on brand management.
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09:00 - 09:30 |
Registration |
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09:30 - 09:40 |
Introduction and Welcome from SMU |
Professor Rajendra K. Srivastava Provost & Deputy President for Academic Affairs Singapore Management University |
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09:40 - 09:50 |
Introduction and Welcome from Brand Finance |
Mr Samir Dixit Managing Director Brand Finance Singapore |
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09:50 - 10:10 |
Brand Management Framework: Managing and growing the value of brands |
Professor Rajendra K. Srivastava Provost & Deputy President for Academic Affairs Professor of Marketing,Lee Kong Chian School of Business Singapore Management University |
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10:10 - 10:30 |
Using data and analytics for business insights driving brand growth |
Assistant Professor Kapil Tuli Assistant Professor of Marketing,Lee Kong Chian School of Business Singapore Management University |
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10:30 - 10:50 |
Brand value creation in a competitive environment – overall strategic brand value drivers and how they impact the business (Scorecard aspects) |
Mr Tim Heberden Managing Director Brand Finance Australia |
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10:50 - 11:20 |
Refreshment break |
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11:20 - 11:40 |
Managing brand value and growth through BrandCo and IPCo. |
Mr Samir Dixit Managing Director Brand Finance Singapore |
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11:40 - 12:00 |
Brand Protection: An investment orExpense? |
Mr Viktor Cheng Deputy Chief Executive Intellectual Property Office of Singapore (IPOS) |
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12:00 - 12:20 |
Creating and launching a new brand |
Ms Michelle Galicia Category Director- Face, SEAA Unilever Asia Pte Ltd |
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12:20 - 13:30 |
Lunch break |
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13:30 - 13:50 |
Creating and managing a portfolio of brands |
Mr Mohan Mulani Executive Director/Chief Executive Officer Harry’s Holdings Ltd. |
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13:50 - 14:10 |
Managing brand equity transfer post M&A |
Ms Jacqueline Brabazon Global Head of Marketing Standard Chartered Private Bank |
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14:10 - 14:45 |
Panel Discussion Creation, Management and Protection –How and what to prioritize? Chaired by: Tim Heberden |
Panel 1: Mr Viktor Cheng Panel 2: Ms Jacqueline Brabazon Panel 3: Mr Kapil Tuli Panel 4: Mr Mohan Mulani Panel 5: Ms Michelle Galicia |
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14:45 - 15:15 |
Presentation on Brand Finance LeagueTable Findings and the Reveal of theTop 100 Singapore Companies |
Mr Samir Dixit Managing Director Brand Finance Singapore |
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15:15 - 15:30 |
Conclusion |
Mr Tim Heberden Managing Director Brand Finance Australia |
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15:30 - 16:00 |
Refreshment break |
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16:00 - 16:45 |
Brand Finance Workshops Workshop A: Valuation based Scorecards- Staying on top of the brand strategy OR Workshop B: IPCo- A holistic brand management approach |
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16:45 - 17:00 |
Refreshment break |
Workshop A:
Valuation based Scorecards- Staying on top of the brand strategy
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Workshop B:
IPCo- A holistic brand management approach
The workshops are subject to a capacity of 50 people. Please ensure that you register for the whole day event if you wish to attend the workshop.