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Brand Finance Singapore Forum 2012

12 June 2012, 07:00–17:00

Singapore Management University and Brand Finance Singapore present:

 

Brand Finance Asia-Pacific Forum 2012

 

“Brands and Brand Value – Creation, Management and Protection”

Join us as we reveal our 2012 Brand Finance Annual Report on Singapore's Intangible Assets and Brands that identifies the nation's TOP 100 BRANDS.

This is the fifth year running that the Brand Finance Forum is held in partnership with the Singapore Management University (SMU).

The Brand Finance Forum gathers foremost thinkers in the areas of brand analytics, brand and IP strategy. Previous Brand Finance events enjoyed resounding success of over 250 participants in the Brand Finance Asia Pacific Forum 2011 and more than 350 overseas and local delegates in the Brand Finance Global Banking forum in Cass Business School, UK.

In a world full of uncertainties, competition and copycats, the Brand Finance 2012 forum will focus on the brands and the brand value from a 360 degree perspective highlighting the brand and brand value creation, management and protection.

 

Speakers Presentations

Click on the links below to download the speakers presentations:

Introduction from Samir Dixit

Using data and analytics for business insights driving brand growth from Assistant Professor Kapil Tuli

Brand value creation in a competitive environment from Tim Heberden

Creating and managing a portfolio of brands from Mr Mohan Mulani

Managing brand equity transfer post M&A from Ms Jaqueline Brabazon

Brand Finance League Table Findings and the Reveal of the Top 100 Singapore Companies from Samir Dixit

Workshop from Tim Heberden

Who Should Attend

This is a forum for CEOs, CMOs and CFOs who are interested in issues on brand management.

Programme

09:00 - 09:30

Registration

 

09:30 - 09:40

Introduction and Welcome from SMU

Professor Rajendra K. Srivastava

Provost & Deputy President for Academic Affairs

Singapore Management University

09:40 - 09:50

Introduction and Welcome from Brand Finance

Mr Samir Dixit

Managing Director

Brand Finance Singapore

09:50 - 10:10

Brand Management Framework: Managing and growing the value of brands

Professor Rajendra K. Srivastava

Provost & Deputy President for Academic Affairs

Professor of Marketing,Lee Kong Chian School of Business

Singapore Management University

10:10 - 10:30

Using data and analytics for business insights driving brand growth

Assistant Professor Kapil Tuli

Assistant Professor of Marketing,Lee Kong Chian School of Business

Singapore Management University

10:30 - 10:50

Brand value creation in a competitive environment – overall strategic brand value drivers and how they impact the business (Scorecard aspects)

Mr Tim Heberden

Managing Director

Brand Finance Australia

10:50 - 11:20

Refreshment break

 

11:20 - 11:40

Managing brand value and growth through BrandCo and IPCo.

Mr Samir Dixit

Managing Director

Brand Finance Singapore

11:40 - 12:00

Brand Protection: An investment orExpense?

Mr Viktor Cheng

Deputy Chief Executive

Intellectual Property Office of Singapore (IPOS)

12:00 - 12:20

Creating and launching a new brand

Ms Michelle Galicia

Category Director- Face, SEAA

Unilever Asia Pte Ltd

12:20 - 13:30

Lunch break

 

13:30 - 13:50

Creating and managing a portfolio of brands

Mr Mohan Mulani

Executive Director/Chief Executive Officer

Harry’s Holdings Ltd.

13:50 - 14:10

Managing brand equity transfer post M&A

Ms Jacqueline Brabazon

Global Head of Marketing

Standard Chartered Private Bank

14:10 - 14:45

Panel Discussion

Creation, Management and Protection –How and what to prioritize?

Chaired by:

Tim Heberden

Panel 1: Mr Viktor Cheng

Panel 2: Ms Jacqueline Brabazon

Panel 3: Mr Kapil Tuli

Panel 4: Mr Mohan Mulani

Panel 5: Ms Michelle Galicia

14:45 - 15:15

Presentation on Brand Finance LeagueTable Findings and the Reveal of theTop 100 Singapore Companies

Mr Samir Dixit

Managing Director

Brand Finance Singapore

15:15 - 15:30

Conclusion

Mr Tim Heberden

Managing Director

Brand Finance Australia

15:30 - 16:00

Refreshment break

 

16:00 - 16:45

Brand Finance Workshops

Workshop A:

Valuation based Scorecards- Staying on top of the brand strategy

OR

Workshop B:

IPCo- A holistic brand management approach

 

16:45 - 17:00

Refreshment break

 

Brand Finance Workshops

Workshop A:
Valuation based Scorecards- Staying on top of the brand strategy

OR

Workshop B:
IPCo- A holistic brand management approach

The workshops are subject to a capacity of 50 people. Please ensure that you register for the whole day event if you wish to attend the workshop. 

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Singapore Management University Mochtar Riady Auditorium Administration Building, Level 5 81 Victoria Street Singapore 188065
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