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Brand Finance Singapore Forum 2014

03 July 2014, 06:30–12:30

Singapore Management University and Brand Finance Singapore present:

 Brand Finance Asia-Pacific Forum 2014

“Managing successful brands across different cultures”

Come and join us as we reveal our 2014 Brand Finance Annual Report on Singapore's Intangible Assets and Brands that identifies the nation's TOP 100 BRANDS.

In collaboration with the Singapore Management University (SMU), the Brand Finance Forum is now in its 7th year running.  

Experts in diverse areas of brand analytics, brand and IP strategy will be present in this Forum. Previous Brand Finance events enjoyed huge success of over 250 participants in the Brand Finance Asia-Pacific Forum 2013 and earlier this year more than 200 overseas and local delegates in the Brand Finance New York Banking Forum at the Harvard Club, NY.

With increasingly volatile business environment and fierce competition, the Brand Finance Asia-Pacific Forum 2014 will provide you with deep insights on brands, brand value and how they could drive your business performance, success and failure. 

Who Should Attend

This is a forum for CEOs, CMOs and CFOs who are interested in issues on brand management.

Programme

0830 – 0855

(25 mins)

Registration

(Coffee and Tea with light snacks)

 

0855 – 0905

(10 mins)

 

Intro & Welcome Speech from

Brand Finance

Mr Samir Dixit

Managing Director

Brand Finance Asia Pacific

0905 – 0915

(10 mins)

Intro & Welcome Speech from

Singapore Management University

Professor Srinivas K Reddy

Professor of Marketing, Lee Kong Chian School of Business

Director, Centre for Marketing Excellence

Associate Dean, General Management Programmes Singapore Management University

0915 – 0945

(30 mins)

Managing Brands Across Borders

 

Professor Srinivas K Reddy

Professor of Marketing, Lee Kong Chian School of Business

Director, Centre for Marketing Excellence

Associate Dean, General Manahement Programmes Singapore Management University

0945 – 1015

(30 mins)

 

 

Point of Differences and Point of

Similarities Across Boundaries

Mr Shekar Khosla

Vice President, Skin Care Business, South East & North East Asia, Australasia & Global Ponds Cleanser

Unilever Singapore

1015 – 1030

(15 mins)

Break

 

1030 – 1100

(30 mins)

 

 

Constructing and Executing a Global Brand

Equity Measurement System

Mr Danny Lai

Country Manager, Singapore

Acron Marketing & Research Consultants Pte Ltd

1100 – 1140

(40 mins)

 

 

Panel Discussion

Professor Srivinas K Reddy

Mr Samir Dixit

Mr Shekar Khosla

Mr Danny Lai

1140 – 1210

(30 mins)

 

Presentation on Brand Finance League

Table Findings and the Reveal of the

Top 100 Singapore Companies

Mr Samir Dixit

Managing Director

Brand Finance Asia Pacific

1210 – 1220

(10 mins)

Award Presentation Ceremony for the

Top 10 Singapore Companies

 

1220 – 1230

(10 mins)

Conclusion

 

 

End

 

1230 – 1330

(60 mins)

Lunch & Networking

 

Speakers

Danny Lai
Country Manager
Acorn Marketing & Research Consultants

Danny tackles research challenges with the trained discipline of an athlete and the dedication of a musician. Not content with just managing Acorn’s Singapore business, Danny puts his musical talent to productive use, leading his own band in commercial and private shows across the city. He often leads his research team on an evening run on the popular corporate jogging circuit in downtown Singapore.

 

Danny’s background in social statistics, cognitive psychology and philophosy, marries his statistical rigor with an in-depth understanding of human thoughts and motivations, bringing immense value to the clients he works with.

 

Articulate and technically astute, Danny has 14 years of on-the-ground experience in managing both qualitative and quantitative research all around Asia, Europe, the UAE and the US.

Samir Dixit
Managing Director
Asia Pacific

With a global career spanning over 20 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, global brand tracking research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc.Samir is an i-advisor with IE Singapore, an external speaker, contributes to teaching and curriculum inputs at Marketing Institute if Singapore and at other reputed management institutes.In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike, across industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/on-line and advertising communications.

Website
Dr. Srinivas K. Reddy
Professor of Marketing
Lee Kong Chian School of Business, SMU

Dr. Srinivas K. Reddy is Professor of Marketing and Director, Center for Marketing Excellence, LeeKongChianSchool of Business, SingaporeManagementUniversity. Previously, he was the Executive Director and Group Head, Corporate Strategy and Leadership Development at Maytas Holdings.  Prior to his stint at Maytas, Dr. Srinivas K. Reddy was the Robert O. Arnold Professor of Business and the Director of the Coca-ColaCenter for Marketing Studies, Terry College of Business at the University of Georgia. He holds M.Phil and Ph.D. degrees in Business Administration from ColumbiaUniversity. Dr. Reddy was on the faculties of New York University’s Stern School of Business, Columbia University, and the University of California, Los Angeles and was a visiting professor at Stanford Business School.

Dr. Reddy's expertise is in new product development, marketing and competitive strategy involving new brands and services. Dr. Reddy’s research on brand and marketing strategy has been published in Journal of Marketing, Journal of Marketing Research, Management Science, Statistical Science, Marketing Letters, Journal of the Academy of Marketing Scienc,Journal of Probability and Statistics and Journal of Business Research. In 2006, he has been awarded the IBM’s presitigious SUR grant ($75,000) to study corporate innovativeness and innovation conversion. He has consulted and taught executive programs for IBM, Coca-Cola Company, Miller Brewing, Pfizer, Eli Lilly, Bristol-Myers-Squibb, Satyam Computer Services, Chase, Turner Broadcasting, Cox Interactive Media, United Parcel Service, Equitable, Ford Foundation and Price Waterhouse Coopers. He has been recognized for his outstanding teaching and was the recipient of Award for Teaching Excellence in 1994. He was nominated as the MBA Teacher of the Year in 1999, 2000, 2002 and 2005.

 

 

Name

Job Title
Description
Link

Name

Description
Link
Singapore Management UniversitySchool of AccountancyNgee Ann Kongsi Auditorium, Level 260 Stamford RoadSingapore 178900

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