Brand Finance Singapore Forum 2014

Danny tackles research challenges with the trained discipline of an athlete and the dedication of a musician. Not content with just managing Acorn’s Singapore business, Danny puts his musical talent to productive use, leading his own band in commercial and private shows across the city. He often leads his research team on an evening run on the popular corporate jogging circuit in downtown Singapore.

Danny’s background in social statistics, cognitive psychology and philophosy, marries his statistical rigor with an in-depth understanding of human thoughts and motivations, bringing immense value to the clients he works with.

Articulate and technically astute, Danny has 14 years of on-the-ground experience in managing both qualitative and quantitative research all around Asia, Europe, the UAE and the US.

With a global career spanning over 20 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, global brand tracking research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc.Samir is an i-advisor with IE Singapore, an external speaker, contributes to teaching and curriculum inputs at Marketing Institute if Singapore and at other reputed management institutes.In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike, across industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/on-line and advertising communications.

Dr. Srinivas K. Reddy is Professor of Marketing and Director, Center for Marketing Excellence, LeeKongChianSchool of Business, SingaporeManagementUniversity. Previously, he was the Executive Director and Group Head, Corporate Strategy and Leadership Development at Maytas Holdings.  Prior to his stint at Maytas, Dr. Srinivas K. Reddy was the Robert O. Arnold Professor of Business and the Director of the Coca-ColaCenter for Marketing Studies, Terry College of Business at the University of Georgia. He holds M.Phil and Ph.D. degrees in Business Administration from ColumbiaUniversity. Dr. Reddy was on the faculties of New York University’s Stern School of Business, Columbia University, and the University of California, Los Angeles and was a visiting professor at Stanford Business School.

Dr. Reddy's expertise is in new product development, marketing and competitive strategy involving new brands and services. Dr. Reddy’s research on brand and marketing strategy has been published in Journal of Marketing, Journal of Marketing Research, Management Science, Statistical Science, Marketing Letters, Journal of the Academy of Marketing Scienc,Journal of Probability and Statistics and Journal of Business Research. In 2006, he has been awarded the IBM’s presitigious SUR grant ($75,000) to study corporate innovativeness and innovation conversion. He has consulted and taught executive programs for IBM, Coca-Cola Company, Miller Brewing, Pfizer, Eli Lilly, Bristol-Myers-Squibb, Satyam Computer Services, Chase, Turner Broadcasting, Cox Interactive Media, United Parcel Service, Equitable, Ford Foundation and Price Waterhouse Coopers. He has been recognized for his outstanding teaching and was the recipient of Award for Teaching Excellence in 1994. He was nominated as the MBA Teacher of the Year in 1999, 2000, 2002 and 2005.