Are you managing your business, your brand or both? While these words may seem to be used interchangeably, they are not the same. It is common for businesses to concentrate on one while ignoring the other, which often leads to either a loss in profitability or a dilution of the brand name.
Delegates joined us for the Brand Finance Singapore Forum 2021, hosted as an online event, where we discussed the topic, Intangibles vs Business.
We will also announced the results of the Brand Finance Singapore 100 2021 Report as part of the discussion.
Watch the full recording of the webinar below:
Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Over the years, MIS has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided ample networking opportunities for thousands of members through its diverse series of events.
MIS is the one place that connects you to the largest fraternity of sales & marketing professionals in Singapore. Through the regular, high quality networking events it organises, the Institute has become a hub where markerters congregate, network and exchange knowledge.
MIS also plays a leading role in providing training, learning & development solutions to professionals and corporations in Singapore and around the region. A comprehensive range of Executive Development Programmes is offered that caters to the skills upgrading and professional development needs of executives and managers to keep themselves abreast with industry trends, knowledge and skills.
The AAMS (Association of Advertising and Marketing Singapore) was formed on 1 Nov 2019, merging both the 4As (Association of Accredited Advertising Agents Singapore, formed in 1948) and IAS (Institute of Advertising Singapore, formed in 1990).
AAMS now represents all aspects of Advertising, Marketing, Media Owners, and Marketing Communications.
With a global career spanning over 20 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, global brand tracking research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc.Samir is an i-advisor with IE Singapore, an external speaker, contributes to teaching and curriculum inputs at Marketing Institute if Singapore and at other reputed management institutes.In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike, across industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/on-line and advertising communications.
Mr Roger Wang is the current President of the Marketing Institute of Singapore since 2014. With more than 25 years of industrial, marketing and event management experiences, Roger has a phenomenal reputation as an entrepreneur. From the development of marketing strategies to market research, his ability to create innovative and breakthrough ideas, products and events enable him to stay abreast of the MICE industry. The wealth of marketing and event management knowledge and skills Roger has amassed over the last 20 years have proven him to be an invaluable leader in the MICE industry.
Jamie is the Regional Marketing Director of homegrown furniture brand Scanteak, which was started by her parents in 1974 as a 400sqft space. Jamie graduated with a EMBA from UCLA Anderson School of Management. She started her career first by joining Walden Media in 2002 as a film marketer and then returned to Singapore to take up the role on the family business. Under the assistance of Jamie, Scanteak receives SUPERBRANDS Singapore awards and expands to more than 100 stores in 2010. Today, Scanteak boasts more than 100 retail outlets across the world.
Robin is an award-winning strategist with over 25 years of experience in developing disruptive brand, marketing and creative communications strategies for many leading corporations. He began his advertising career working on Rover Cars and Sony in the UK, before moving to Asia in 1991 to join the highly regarded Ball Partnership in Singapore. Now, as Chief Strategy Officer, Robin leads a multi-disciplinary group of strategists across one of the world’s most dynamic and exciting regions and is responsible for the implementation of Disruption across this footprint.