Value-based approach to brand management
Each year Brand Finance values over 5,000 of the world’s biggest brands. The most valuable and strongest South African brands have been published in the Brand Finance South Africa report annually since 2013.
South Africa’s top 100 brands showcase resolve and resilience and should be celebrated. As a nation with enormously strong potential, but a complex past, it is increasingly important that leading brands are recognised as the nation’s ambassadors for their enduring contributions to the wider African economy.
In conjunction with Brand Finance and the Johannesburg Stock Exchange, delegates joined us as we celebrated South Africa’s 100 most valuable and strongest brands and their achievements.
The panel discussion, including representatives from SA’s top performing brands, highlighted main movements and trends of the top 100 most valuable brands for 2023.
JSE Limited is the largest stock exchange in Africa. It is located in Sandton, Johannesburg, South Africa, after it moved from downtown Johannesburg in 2000
Jeremy is the managing director of Brand Finance Africa and has almost 50 years’ experience working in between London and Johannesburg in marketing, advertising, graphic design, public relations, reputation management and branding. He founded and was the Executive Chairman of the Africa operations of the international branding group, Interbrand until he stepped down in October 2014.
Jeremy himself was awarded the prestigious Financial Mail AdFocus Lifetime Achievement Award, in 2010 and holds over 100 design awards.
Today Jeremy consults/mentors/advises, sits on boards/advisory panels, writes and speaks and is very active in the media, including hosting programmes for Classic FM.
Declan joined Brand Finance in 2016 as an Analyst. During his time at the company he has progressed to his current role as a Valuations Director at Brand Finance Plc and a Director of Brand Finance Africa.
Declan leads Brand Finance in Financial Services, with particularly focus on the banking sector. Declan leads the team that produces the annual Most Valuable Global Banking Brands study in collaboration with The Banker magazine (the FT). He has both written and contributed to various industry thought leadership and academic papers, and is regular speaker at various conferences such as the IAA Africa Rising conference.
Declan has extensive experience in market research, brand and business valuation, brand strategy and positioning, sponsorship evaluation and brand architecture. Declan's clients include ABSA, Access Bank, Citi Bank, TD Bank, First National Bank, Royal Bank of Canada, QNB among others.
Declan is a qualified Chartered Accountant with the Institute of Chartered Accountants of England Wales, having previously studied at the University of Cape Town in South Africa graduating with a Bachelor of Business Science in Finance with Economics.
Benedict joined Brand Finance as an Analyst having prior experience in valuation, market research and analysis.
Benedict is a trainee management accountant and has worked on Brand and Business valuation projects serving global clients in sectors such as telecoms, semi-conductors, oil & gas and insurance.
He graduated from the University of Cape Town with majors in Economics and Marketing whilst further completing an (Hons) Financial Analysis and Portfolio Management.
Furthermore, Benedict conducts research and analysis for the Brand Finance league tables, with a particular focus on Insurance, Automobiles, Nation Brands and Football.
Vuyo Lee is the Director of Marketing and Corporate Affairs at the JSE. She previously held positions as head of strategy for the retail affluent segment of Old Mutual South Africa before being promoted to the position of executive brand, customer and transformation manager of Old Mutual Insure. Her previous experience spans both the FMCG and financial services industries; beginning at Coca-Cola Southern Africa and Amalgamated Beverage Industries working in planning, market development research and insight, and leading brand, sustainability, communications, stakeholder engagement and transformation functions at MMI. Vuyo holds a Bachelor of Commerce (Hons) from the University of the Witwatersrand and a Master of Business Administration from the University of Cape Town’s Graduate School of Business.
As a well-versed brand advisor, Oliver have over 15 years of experience with Brand Finance advising strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets.
During his time at Brand Finance, he has been the Global Account Director for Vodafone – a position held for five years. During this period Oliver directed 20 strategic projects for the Vodafone Global Brand team including valuing the Vodafone portfolio in 72 markets for four consecutive years. He also valued the Miller portfolio of brands following the acquisition of Miller by SAB plc for balance sheet recognition in May 2002. Some of his other clients include Absa, Brand South Africa, De Beers, FNB, Manchester United, Microsoft, Petronas, SANParks, Shell, Standard Chartered Bank, Telefonica, Telkom, and Virgin.
Beyond his role at Brand Finance, Oliver assists the Reporting & Analysis Team for a global volunteer organisation. His team are based in South Africa, South Korea, Japan, Austria, Netherlands, and the US.
He also holds a BA in Computer Science.
