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Brand Finance South Africa Forum 2024

09 April 2024, 06:00–08:30 UK Time

9th April, 8:00 - 10:30 SAST

Each year, Brand Finance diligently values over 5,000 of the world's premier brands. Since 2013, our commitment to spotlighting South Africa's top brands has continued. This year's theme, "South African Brands, Like the Country and the World: Experiencing Headwinds?" reflects the tenacity and strength of our nation's brands, acting as ambassadors with enduring contributions to the wider African economy.

We extend a warm invitation to join us in partnership with the Johannesburg Stock Exchange as we honour and celebrate the resilience of South Africa's 100 most valuable and strongest brands.

Event Highlights: Experience an engaging panel discussion featuring distinguished representatives from the nation's top-performing brands. Our esteemed panellists will share insights on navigating through turbulence and uncertainty, shedding light on the key movements that define success in challenging times.


8.00 - 8.30Networking Breakfast
8.30 - 8.35Welcome & Importance of the JSE brand
Vuyo Lee, Director of Marketing & Corporate Affairs, JSE
8.35 - 8.40Introduction
Jeremy Sampson, Chairman, Brand Finance Africa
8.40 - 9.00The role of sustainability and re-building trust
Mike Rocha, Chief Commercial Officer, Brand Finance
9.00 - 9.20Brand Finance South Africa 100 2024 report results
Oliver Schmitz, Managing Director, Brand Finance Africa
9.20 - 9.50 Panel Discussion: Headwinds for South African/ African brands
Doug Place, CMO, Africa, Middle East & South Asia, Nandos
Sydney Mbhele, Group Chief Marketing & Corporate Affairs Officer, Absa
Mike Bosman, Chairman, Spar
Nontokozo Madonsela, Group Chief Marketing Officer , Momentum Metropolitan Holdings
Moderated by Jeremy Sampson, Chairman, Brand Finance Africa
9.50 - 10.00Closing Remarks
Dr Sizakele Marutiulle, Creative Strategist & Leadership Advisor, Gordon Institute of Business Science
10.00 - 10.30Networking Coffee
09 April 2024, 06:00–08:30 UK Time
to be notified of future events
In association with
Johannesburg Stock Exchange

JSE Limited is the largest stock exchange in Africa. It is located in Sandton, Johannesburg, South Africa, after it moved from downtown Johannesburg in 2000

Johannesburg Stock Exchange Website


Doug Place
Chief Marketing Officer, Africa, Middle East & South Asia
Sizakele Marutlulle
Creative Strategist & Leadership Advisor
Gordon Institute of Business Science
Mike Bosman
Sydney Nhlanhla Mbhele
Group Chief Marketing & Corporate Affairs Officer
Vuyo Lee
Director of Marketing & Corporate Affairs
Johannesburg Stock Exchange

Vuyo Lee is the Director of Marketing and Corporate Affairs at the JSE. She previously held positions as head of strategy for the retail affluent segment of Old Mutual South Africa before being promoted to the position of executive brand, customer and transformation manager of Old Mutual Insure. Her previous experience spans both the FMCG and financial services industries; beginning at Coca-Cola Southern Africa and Amalgamated Beverage Industries working in planning, market development research and insight, and leading brand, sustainability, communications, stakeholder engagement and transformation functions at MMI. Vuyo holds a Bachelor of Commerce (Hons) from the University of the Witwatersrand and a Master of Business Administration from the University of Cape Town’s Graduate School of Business.

Jeremy Sampson
Executive Chairman

Jeremy is the managing director of Brand Finance Africa and has almost 50 years’ experience working in between London and Johannesburg in marketing, advertising, graphic design, public relations, reputation management and branding. He founded and was the Executive Chairman of the Africa operations of the international branding group, Interbrand until he stepped down in October 2014.

Jeremy himself was awarded the prestigious Financial Mail AdFocus Lifetime Achievement Award, in 2010 and holds over 100 design awards.

Today Jeremy consults/mentors/advises, sits on boards/advisory panels, writes and speaks and is very active in the media, including hosting programmes for Classic FM.

Mike Rocha
Chief Commercial Officer
Brand Finance

Mike is a global authority on brand economics and valuation, with extensive experience of helping businesses grow by maximising the value creation potential of their brands.

He has over 20 years of experience across a wide range of branding challenges, leading assignments on brand-led growth, brand-related cost savings, brand-based negotiations and transactions, and expert witness work for disputes.

His experience of leading teams of analysts on the evaluation of brand strength and value for the world’s most valuable brands gives him unique insight into the factors that drive brand success globally.

Prior to joining Brand Finance, Mike was the global lead for the brand economics practice at Interbrand. He has a broad range of experience across many sectors, with clients including Allianz, AXA, British Gas, BUPA, Ericsson, Goldman Sachs, Hertz, Hyundai, Kia, Mastercard, Orange, PayPal, Samsung, Standard Chartered Bank, Virgin, among others.

Mike studied Economics at Cambridge University and is a Chartered Marketer and Chartered Accountant, having qualified with Arthur Andersen in London. He is a member of the Institute of Chartered Accountants of England and Wales, ICAEW Valuation Group and Chartered Institute of Marketing.

Oliver Schmitz
Managing Director
Brand Finance South Africa

As a well-versed brand advisor, Oliver have over 15 years of experience with Brand Finance advising strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets.

During his time at Brand Finance, he has been the Global Account Director for Vodafone – a position held for five years. During this period Oliver directed 20 strategic projects for the Vodafone Global Brand team including valuing the Vodafone portfolio in 72 markets for four consecutive years. He also valued the Miller portfolio of brands following the acquisition of Miller by SAB plc for balance sheet recognition in May 2002. Some of his other clients include Absa, Brand South Africa, De Beers, FNB, Manchester United, Microsoft, Petronas, SANParks, Shell, Standard Chartered Bank, Telefonica, Telkom, and Virgin.  

Beyond his role at Brand Finance, Oliver assists the Reporting & Analysis Team for a global volunteer organisation. His team are based in South Africa, South Korea, Japan, Austria, Netherlands, and the US.
He also holds a BA in Computer Science.

Nontokozo Madonsela
Group Chief Marketing Officer
Momentum Metropolitan Holdings

In association with

Johannesburg Stock Exchange

JSE Limited is the largest stock exchange in Africa. It is located in Sandton, Johannesburg, South Africa, after it moved from downtown Johannesburg in 2000

Johannesburg Stock Exchange Website


Job Title


Johannesburg Stock Exchange, One Exchange Square, 2 Gwen Lane, Sandown, Sandton, 2196

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