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Brand Finance UK 150 Brands 2018 Workshop: 'Understanding the Value of Brand Experience'

22 May 2018, 08:45–13:15

To celebrate the launch of the Brand Finance UK 150 2018 report, we have partnered with MESH in hosting the “Brand Finance UK 150 Brands Workshop - Understanding the Value of Brand Experience” on May 22nd at Brand Exchange. (In the City London.)

Brand Finance will share insights from their 2018 UK Most Valuable 150 Brands Report, focusing on the key trends revealed in the report. We will also talk through the impact of brand
experience on brand management and the implications of its rise for budget-setting. Throughout this session, we will also show you how to make simple value-based arguments on the topic to the C-suite.

We are delighted that MESH Experience will be presenting findings from their newly released 2018 Retail Bank Experience Landscape report and will be walking us through the principles behind experience-driven marketing along with insights on how best to approach your marketing, media and communications planning.

 

 

Programme

 

08:45 - 09:30 Registration & Breakfast The Members' Lounge, Brand Exchange
09:30 - 10:45 Introduction & Discussion Brand Finance
10:45 - 11:00 Coffee & Networking Break The Gallery, Brand Exchange
11:00 - 12:15 Discussion MESH Experience
12:15 - 13:15 Lunch & Networking The Members' Lounge, Brand Exchange
     

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Brand Exchange 3 Birchin Lane London EC3V 9BW
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