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Brand Finance Vietnam Forum 2016

15 September 2016, 08:00–11:40 UK Time

Brands Driving Business Performance, Success and Failure

One of the greatest challenges of managing a business effectively requires clarity about the profitability drivers. Brand Equity is a measure of all the qualitative aspects derived from consumer perception towards a brand. If the structure in the underlying brand equity data is properly understood, it could be used to better manage the brand health and value. It is therefore critical to measure, manage and maximise your brand in order to successfully transfer value from the customers to the shareholders. Brand Finance Vietnam Forum 2016 will provide you with insights on Brand Driving Business Performance, Success and Failure. 

Gain first-hand insights form world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about the importance of brands in driving business performance. 

Hear from the speakers as they share the trends and influences affecting brands today. Expand your network with international colleagues and gain first hand insights from the world's leading brands.


08:00 - 08:45 Registration

08:45 - 08:50

Opening address by Brand Finance
Mr. Manh Lai
Country Representative
Brand Finance Vietnam

08:50 - 09:20

Driving change for tomorrow's value
Mr. Micheal H.Nguyen
Deputy CEO and CFO
Masan Group

09:20 - 09:40 FPT - Beyond the brand
Ms. Bui Nguyen Phuong Chau
Head of Corporate Communication Department
FPT Corporation

09:40 - 10:00 Strong brand platform
Ms. Nguyen Thi Xuan Nga
Strategic Marketing Manager

10:00 - 10:20 Coffee & Tea break

10:20 - 10:40 How does technology drive your brand success
Dr. Andrew Seit
General Manager, Asia

10:40 - 11:20 Brand Scorecards - Getting a grip on your future success
Samir Dixit
Managing Director
Brand Finance Asia Pacific

11:20 - 11:40  Announcement of Vietnam's Top 50 Most Valuable Brands 2016
15 September 2016, 08:00–11:40 UK Time
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Job Title


Meliá Hanoi, 44 Ly Thuong Kiet Street, Hanoi, Hanoi City 001235, Vietnam

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