Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalization continues to be poorly understood in some quarters. Finding the most effective way to structure brand assets is fundamental to maximize the value that they generate. Therefore, this year’s Brand Finance Global Forum examines the link between brand architecture and shareholder value.
The VIP dinner is the chance to discuss the themes of the 2017 Banking and Global forums in the opulence surrounding of the Mansion House.
Engage with our speakers and other VIPs whilst enjoying a delicious meal at one of the city’s most historic and prestigious venues.
Join us to hear from the highest profile brand leaders and financial analysts about the fundamental link between marketing and finance.
Price per delegate: £250 + VAT
Price per table (10 seats): £2500 + VAT
CEO, Brand Finance plc
Alderman David Wootton
Lord Mayor Locum Tenens
After Dinner Speaker
Founder of Interbrand
CEO, Brand Finance plc
Novagraaf is an international patent and trademark consultancy that advises clients on Intellectual Property strategy and management. Our expertise and day-to-day work includes advising on new ideas or new discoveries and inventions, and on strong brands, new brands or innovative new products. Whether trademarks, patents, domain names or designs, Novagraaf specialises in the protection and global management of Intellectual Property rights, including identifying abuse and acting decisively if and when infringements take place.
The Institute of Practitioners in Advertising (IPA) is the trade association and professional institute for UK advertising agencies. Our 264 corporate members are primarily concerned with providing strategic advice on marketing communications, including creating and/or placing advertising. Based throughout the country, they are responsible for over 85% of the UK’s advertising agency business and play a pivotal role in advising the nation's companies on how they should deploy their total marketing communications spend of £42 billion.
Tong Qing Hao was founded in the first year of Qianlong (AD 1736). Since its establishment, every single tea leaf has been carefully collected, following the ancient rule of “Select Six Times, Sift Six Times”.
It was classed as an imperial tribute since Qing Dynasty, and is a presidential gift of China nowadays.
On 2nd April 2009, Chinese President Hu Jintao presented TQH to Queen Elizabeth II as a national gift from China.
Chapel Down is one of England's great new brands. A charismatic team of highly talented people are creating World Class, distinctive and award-winning wines that are capturing the public's imagination and surprising and delighting all who try them. Since 2001 they have re-invented English wines to the extent that demand now vastly exceeds supply. The perfect terroir of South East England has brought them not only International accolades for their Chapel Down wines and Curious Brew beer, but a growing affection and awareness. Available at the Olympics and in restaurants where quality is essential such as Jamie Oliver, Gordon Ramsay, Gary Rhodes and Harvey Nichols, and in quality retail outlets such as Waitrose, M&S, Majestic and many, many more, 2012 has been another extraordinary year for Chapel Down.
For more information see www.chapeldown.com or visit their wonderful home in Tenterden, Kent.
City A.M., London's first free daily business newspaper, covers financial and business news as well as sport and contemporary lifestyle. City A.M. is distributed at more than 250 carefully chosen commuter hubs across London and the home counties, as well as 1,600 offices throughout the City, Canary Wharf and other areas of high business concentration, giving it a daily readership in excess of 399,000 professionals.
By marrying the discipline of financial management with the art of brand management, we help businesses understand and mine their most important asset: the relationship between their customers and their brands.
We do that by providing our clients with the tools to measure the value of their brands, identify what aspects of brand and customer interactions are creating that value, and specify how to manage the brand and its touchpoints to increase brand value. We enable companies to approach and manage their brands as value creators, rather than as cost centers.