Brand Finance is the world's leading independent brand valuation consultancy. Each year Brand Finance values over 5,000 of the world’s biggest brands. The top 50 most valuable South African brands have been published in the Brand Finance South Africa 50 report annually since 2013.
Jeremy Sampson, Managing Director at Brand Finance Africa, Ms. Thulisile Manzini , Acting CEO of Brand South Africa, and Declan Ahern, Valuation Director at Brand Finance, hosted a webinar to discuss the findings of this year's study and take a closer look at the most valuable brands in South Africa and South African national soft power.
The interactive session also examined the impact of COVID-19 on brands in the country, and what company leaders can do to mitigate the negative effects of the pandemic, and seize opportunities for brand growth post COVID-19.
The full recording of the webinar is available to view here:
Follow @BrandFinance on Twitter and send us your questions and comments using the hashtag #BFSA50.
Jeremy is the managing director of Brand Finance Africa and has almost 50 years’ experience working in between London and Johannesburg in marketing, advertising, graphic design, public relations, reputation management and branding. He founded and was the Executive Chairman of the Africa operations of the international branding group, Interbrand until he stepped down in October 2014.
Jeremy himself was awarded the prestigious Financial Mail AdFocus Lifetime Achievement Award, in 2010 and holds over 100 design awards.
Today Jeremy consults/mentors/advises, sits on boards/advisory panels, writes and speaks and is very active in the media, including hosting programmes for Classic FM.
Declan joined Brand Finance in 2016 as an Analyst. During his time at the company he has progressed to his current role as a Valuations Director at Brand Finance Plc and a Director of Brand Finance Africa.
Declan leads Brand Finance in Financial Services, with particularly focus on the banking sector. Declan leads the team that produces the annual Most Valuable Global Banking Brands study in collaboration with The Banker magazine (the FT). He has both written and contributed to various industry thought leadership and academic papers, and is regular speaker at various conferences such as the IAA Africa Rising conference.
Declan has extensive experience in market research, brand and business valuation, brand strategy and positioning, sponsorship evaluation and brand architecture. Declan's clients include ABSA, Access Bank, Citi Bank, TD Bank, First National Bank, Royal Bank of Canada, QNB among others.
Declan is a qualified Chartered Accountant with the Institute of Chartered Accountants of England Wales, having previously studied at the University of Cape Town in South Africa graduating with a Bachelor of Business Science in Finance with Economics.
