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Past event.

Brand Finance Webinar - The Impact of Coronavirus on Sports Business Worldwide

Thursday 16 July 2020, 14:00 - 15:00

Event overview.

The COVID-19 pandemic and resulting global governmental restrictions regarding social gatherings, notably the cancellation of sporting events, have inevitably had an impact on the sports industry’s revenue and fan engagement.

To prevent lasting damage to brands, the industry is turning to long-term methods of value creation. In a bid to maintain fan engagement, sports clubs and organisations are exploring creative ways in which to navigate through the disruption, aiming to maintain societal commitment and mitigate the challenges facing their business environment.

What are the opportunities for different sports industry players as we go through the consecutive phases of the pandemic? How is this situation shaping the future of sports? Are we likely to go back to ‘normal’ or will the ‘new normal’ be here to stay? Join the online event to explore and discuss these and many other questions with our experts

The online discussion will be led by Declan Ahern, Valuation Director, and Hugo Hensley, Senior Consultant at Brand Finance.


Visit our Brand Finance Institute Events Page to keep up the date on the programme of online events, and to register for the webinars.

Follow the Brand Finance Institute on LinkedIn, Twitter and Facebook to keep up to date with the latest news and upcoming events, and feel free to use our hashtag #BFIWebinar when sharing online.

For more information, visit or email

The Brand Finance Institute, as the educational division of Brand Finance, is committed to addressing the theoretical and practical issues surrounding brands. The BFI´s purpose is to create and foster an environment for knowledge-sharing and networking among practitioners and experts in the market. In order to do so, we secured a team of experienced industry professionals and developed a wide range of programmes and certifications in collaboration with the most coveted business schools and universities. 

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Declan Ahern

Valuation Director, Brand Finance Plc

Hugo Hensley

Senior Consultant, Brand Finance


The hour-long virtual event will include a presentation, followed by an interactive Q&A session.


Online Event


Thursday 16 July 2020
14:00 - 15:00

Get in touch
T +44 (0)207 389 9400


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