Delegates joined Declan Ahern, Valuation Director at Brand Finance, Hugo Hensley, Senior Consultant at Brand Finance, and Andrew Pottinger, Director at Buro Happold, as they discussed Brand Finance’s study on the most valuable football brands of 2020.
Published on 29th July, the 150-page-long second edition of the Brand Finance Football Annual features detailed club profiles and provides in-depth analysis on football club brand values, enterprise values, sponsorship effectiveness, league reputation, and stadia performance. It includes special contributions by LaLiga, PSG, and ABSA, among others. The Annual builds on the findings of the Brand Finance Football 50 study on the world’s most valuable and strongest football club brands, and includes the methodology and results of the Buro Happold Venue Performance Rating framework.
The full recording of the webinar is available to view here:
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Declan joined Brand Finance in 2016 as an Analyst. During his time at the company he has progressed to his current role as a Valuations Director at Brand Finance Plc and a Director of Brand Finance Africa.
Declan leads Brand Finance in Financial Services, with particularly focus on the banking sector. Declan leads the team that produces the annual Most Valuable Global Banking Brands study in collaboration with The Banker magazine (the FT). He has both written and contributed to various industry thought leadership and academic papers, and is regular speaker at various conferences such as the IAA Africa Rising conference.
Declan has extensive experience in market research, brand and business valuation, brand strategy and positioning, sponsorship evaluation and brand architecture. Declan's clients include ABSA, Access Bank, Citi Bank, TD Bank, First National Bank, Royal Bank of Canada, QNB among others.
Declan is a qualified Chartered Accountant with the Institute of Chartered Accountants of England Wales, having previously studied at the University of Cape Town in South Africa graduating with a Bachelor of Business Science in Finance with Economics.
Hugo Hensley is an expert in the business of sport and sponsorship, and has led Brand Finance’s services in this area for 4 years. Hugo has worked with the likes of Liverpool FC, Real Madrid, and Mercedes F1 to help them understand the value of their brands and calculate the value they create for partners through sponsorship. Hugo leads Brand Finance’s research studies into the value of sporting brands around the world, and the fan research studies that form the foundation of these insights.
Hugo has contributed insights and commentary to print and broadcast media, as well as podcasts and industry journals, including The Economist, Bloomberg, BBC World News and WARC (World Advertising Research Centre). Hugo has lectured on the business of sport, branding in sport, and sponsorship return on investment at EmLyon Business School and UNSW Business School.
Hugo qualified as a chartered accountant with Brand Finance, after graduating from Oxford University with a Masters in Engineering.
Since joining Buro Happold in 2006 Andy’s drive for people-centred design encouraged him to focus on the Sports and Cultural sectors, and he now leads the dedicated Sports and Entertainment team in our Bath Office.
Andy specialises in venue design and has played significant roles on many high profile projects, including Etihad South Stand Expansion, Tottenham Hotspur Stadium, O2 Arena (London), Coca-Cola Arena (Dubai), 3 Arena (Dublin), West End Stadium (Cincinnati) and the new Everton Stadium.
Drawing on his wide range of experience in venue design, and that of the team around him, Andy has spearheaded the development the Venue Performance Rating (VPR) philosophy and system. He is strongest when collaborating directly with clients to understand their specific aspirations and desired outcomes. This cooperative approach leads to remarkable results, which can be seen in many outstanding and awarding winning projects - most recently Louvre Abu Dhabi and Tottenham Hotspur Stadium.
