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Brand Finance Webinar - The Most Valuable Football Brands of 2020

05 August 2020, 14:00–15:00 UK Time

Delegates joined Declan Ahern, Valuation Director at Brand Finance, Hugo Hensley, Senior Consultant at Brand Finance, and Andrew Pottinger, Director at Buro Happold, as they discussed Brand Finance’s study on the most valuable football brands of 2020.

Published on 29th July, the 150-page-long second edition of the Brand Finance Football Annual features detailed club profiles and provides in-depth analysis on football club brand values, enterprise values, sponsorship effectiveness, league reputation, and stadia performance. It includes special contributions by LaLiga, PSG, and ABSA, among others. The Annual builds on the findings of the Brand Finance Football 50 study on the world’s most valuable and strongest football club brands, and includes the methodology and results of the Buro Happold Venue Performance Rating framework.

The full recording of the webinar is available to view here:

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05 August 2020, 14:00–15:00 UK Time
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Declan Ahern
Brand Finance

Declan joined Brand Finance in 2016 as an Analyst. During his time at the company he has progressed to his current role as a Valuations Director at Brand Finance Plc and a Director of Brand Finance Africa.

Declan leads Brand Finance in Financial Services, with particularly focus on the banking sector. Declan leads the team that produces the annual Most Valuable Global Banking Brands study in collaboration with The Banker magazine (the FT). He has both written and contributed to various industry thought leadership and academic papers, and is regular speaker at various conferences such as the IAA Africa Rising conference.

Declan has extensive experience in market research, brand and business valuation, brand strategy and positioning, sponsorship evaluation and brand architecture. Declan's clients include ABSA, Access Bank, Citi Bank, TD Bank, First National Bank, Royal Bank of Canada, QNB among others.

Declan is a qualified Chartered Accountant with the Institute of Chartered Accountants of England Wales, having previously studied at the University of Cape Town in South Africa graduating with a Bachelor of Business Science in Finance with Economics.

Hugo Hensley
Head of Sports Services
Brand Finance
Hugo Hensley is Head of Sports Services at Brand Finance. He specialises in value-based brand strategy, technical valuations, and sports & sponsorship consulting. He has more than four years of international experience within Brand Finance in London and Sydney. He has worked for clients such as Chevron, S&P Global, Liverpool FC, and SABIC, among others. Hugo is a qualified Chartered Accountant (ACA) and has lectured in Brand Valuation at UNSW and Emlyon Business School. He holds a Masters in Engineering from Oxford University.
Andrew Pottinger
Group Director, Sports & Entertainment
Buro Happold

Since joining Buro Happold in 2006 Andy’s drive for people-centred design encouraged him to focus on the Sports and Cultural sectors, and he now leads the dedicated Sports and Entertainment team in our Bath Office.

Andy specialises in venue design and has played significant roles on many high profile projects, including Etihad South Stand Expansion, Tottenham Hotspur Stadium, O2 Arena (London), Coca-Cola Arena (Dubai), 3 Arena (Dublin), West End Stadium (Cincinnati) and the new Everton Stadium.  

Drawing on his wide range of experience in venue design, and that of the team around him, Andy has spearheaded the development the Venue Performance Rating (VPR) philosophy and system.  He is strongest when collaborating directly with clients to understand their specific aspirations and desired outcomes. This cooperative approach leads to remarkable results, which can be seen in many outstanding and awarding winning projects - most recently Louvre Abu Dhabi and Tottenham Hotspur Stadium.


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