Brand Finance World's Most Valuable B2B Brands 2026 Launch

John Rudaizky is a Partner at EY and Chief Global Brand & Marketing Officer, recognized as a catalyst for brand transformation, ranked by Business Insider’s Top 25 Most Innovative CMOs, Best B2B Marketer of the year and other accolades. Known for blending creativity with technology to drive purposeful growth, he has led major initiatives at EY, including the latest branding of the firm’s strategy All in and the expansion behind #Shapethefuturewithconfidence. He also helped establish EY’s sustainability brand and its partnerships with the Sustainable Markets Initiative and the S30 group.

Amie is Chief Marketing Officer at LSEG and a seasoned marketing leader with 20+ years' experience leading B2B marketing teams across financial services and technology. In her current role she is responsible for delivering complex global brand and digital transformation, driving significant impact on sales revenue, and optimising resources across a centralised marketing function within a £9bn revenue global organisation. Previously she has held senior marketing positions at S&P Global, ION Group, Thomson Reuters, BNY Mellon, Dow Jones and SEI Investments. She holds a degree in Economics from the University of Leeds and a diploma from the Chartered Institute of Marketing.

James Gatoff is Global Chief Strategic Marketing Officer at Aon, leading the firm’s global marketing strategy and its execution to drive growth and commercial performance. Partnering with executive leadership, he aligns and activates marketing, brand and narrative with business strategy to meet evolving client needs worldwide.

He leads the global teams responsible for brand, partnerships, digital marketing, content and integrated campaigns, delivering the firm’s market engagement and thought leadership across its solution lines and geographies.

With more than 25 years’ experience across Global Financial and Professional Services, James has held senior leadership roles spanning FTSE 100 Insurance, Fintech, Wealth Management, Private Equity and Fortune 250 organisations. He is recognised for leading complex transformation, repositioning businesses at moments of change, and aligning brand and narrative closely to enterprise priorities.

Prior to Aon, James was Group Chief Marketing and Communications Officer at Lombard International Group, a global wealth and succession planning business (a former Blackstone portfolio company). He also served as Group Marketing and Communications Director at FNZ, a global wealth management platform provider.

He began his career in business development before moving into senior communications leadership, including as Group Communications Director at Friends Life (formerly Friends Provident), a FTSE 100 insurer (now part of Aviva), where he led corporate affairs, communications and the firm’s rebrand following a series of acquisitions.

He is a Chartered Insurer, Associate of the Chartered Insurance Institute, holds a BSc (Hons) in Business, and is a Freeman of the City of London.

Fredrik leads LinkedIn’s agency development team across international markets in EMEA and LATAM, namely Germany, Austria, Switzerland, Israel, Brazil, Nordics, and the MENA region. At LinkedIn, the team Fredrik leads empowers agencies and brands to reach, engage and convert their professional audience at scale.

Fredrik is also the Chair & World President of the International Advertising Association, where he leads the global executive team as well as the board, supporting their teams and chapters around the world. The IAA has since 1938 united the global marketing, media, and advertising community and is currently active in 56+ countries — championing responsible, ethical, and sustainable marketing that drives good growth for brands, businesses, and the world.

Fredrik boasts over 20 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, Odyssey Mobile Marketing and Phunware Inc. Notably, he had a key management role and co-founder status in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014.

Daryl Lee is the Global Chairman of McCann, the world’s leading global creative network that has built its brand on the promise of Truth Well Told for over a century.  As Chairman, Lee supports McCann’s most senior marketing and business clients in advising on brand transformation, brand value and global strategic initiatives.

Previously, Lee was the Global CEO of McCann Worldgroup, the global integrated marketing network comprised of McCann, MRM, CRAFT and FutureBrand.  Prior to that, Daryl served as global CEO of IPG Mediabrands and before that, UM.

Throughout his career, Daryl has been a champion of innovation and inclusion, believing both to be highly inter-connected and the critical drivers of business success.  Daryl has built a dynamic record of leadership success across both the media and creative agency landscapes by focusing on the growth capabilities of the companies he leads, inspiring his teams to anticipate the needs of clients, and paying great attention to workplace culture, prioritizing an agency’s commitment to excellence through conscious inclusion in the everyday lives of all its employees. Lee was named as Adweek Executive of the Year in 2016, a MediaPost All Star in 2022 and the 2022 Cannes Lions Media Jury President.  He has won numerous Effies and Lions, as well as two Grands Prix, both for brand entertainment.

Daryl began his career as a consultant at McKinsey in New York before starting his advertising journey at Ogilvy. Daryl graduated with a Doctorate in Philosophy from the University of Oxford, which he attended as a Rhodes Scholar.

Antonia is the global Chief Marketing Officer of PwC, leading brand strategy for one of the world's most trusted companies, driving global marketing campaigns and running the clientfacing technology stack. Before that, she was CMO at Capita where she built a strategic, data driven marketing function, transforming them from a loss making function to contributing 5bn+ pipeline. Prior to that, she led marketing for Thomson Reuters, delivering 17% of gross sales and 34% of pipeline. She also led marketing for Accenture’s $3bn operations business to accelerate sales, drive customer loyalty and raise brand profile. She is passionate about B2B marketing and building high performance teams, loves solving business challenges, and driving strong, creative ideas can build real differentiation and brand profile.

Zulfia Nafees is Global Head of Brand and AI & Ecosystem Marketing for HCLTech. In her role as the Global Brand Head she led charter of the company’s brand transformation in 2022, positioning HCLTech as the fastest growing IT Services brand in the world.

Zulfia has 24 years of experience working in the IT Industry, most of which she has spent at HCLTech. Previously she has worked in the company’s CEO Office and Corporate Communications functions and led several org-level strategic programs.

A gold medallist in Mass Communications, Zulfia lives in London with her husband and son. She is also deeply committed to social impact and runs a charitable organisation focused on education and healthcare for underserved communities in northern India.

David is the Chairman of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Lorenzo is experienced in valuation and brand strength analysis, and his expertise lies in brand architecture, portfolio management and brand extension projects. He specialises in the Automobile, Technology, IT and Telecom sectors Lorenzo is a qualifying management accountant, CIMA Adv. Dip. MA.