Join us for the launch of the Brand Finance World's Most Valuable B2B Brands 2026 report - our most comprehensive ranking of B2B brands to date, expanded to 300 brands across more than 25 sectors.
This year's report goes further than ranking. It makes the case that the world's most valuable B2B brands function as genuine economic moats: harder to displace, more resilient under pressure, and measurably more valuable to the businesses that build them deliberately.
We'll explore what that means in practice - for investment decisions, boardroom conversations, and how CMOs make the case for brand in organisations that still too often treat it as a cost rather than an asset.
With $4 trillion of collective brand value in this year's top 300, the financial stakes have never been clearer.
Join us for an evening of sharp insights, honest debate, and the data to back it up. This is an invitation-only event for senior marketing leaders, register now to be part of the conversation shaping the future of B2B brands.
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
Daryl Lee is the Global Chairman of McCann, the world’s leading global creative network that has built its brand on the promise of Truth Well Told for over a century. As Chairman, Lee supports McCann’s most senior marketing and business clients in advising on brand transformation, brand value and global strategic initiatives.
Previously, Lee was the Global CEO of McCann Worldgroup, the global integrated marketing network comprised of McCann, MRM, CRAFT and FutureBrand. Prior to that, Daryl served as global CEO of IPG Mediabrands and before that, UM.
Throughout his career, Daryl has been a champion of innovation and inclusion, believing both to be highly inter-connected and the critical drivers of business success. Daryl has built a dynamic record of leadership success across both the media and creative agency landscapes by focusing on the growth capabilities of the companies he leads, inspiring his teams to anticipate the needs of clients, and paying great attention to workplace culture, prioritizing an agency’s commitment to excellence through conscious inclusion in the everyday lives of all its employees. Lee was named as Adweek Executive of the Year in 2016, a MediaPost All Star in 2022 and the 2022 Cannes Lions Media Jury President. He has won numerous Effies and Lions, as well as two Grands Prix, both for brand entertainment.
Daryl began his career as a consultant at McKinsey in New York before starting his advertising journey at Ogilvy. Daryl graduated with a Doctorate in Philosophy from the University of Oxford, which he attended as a Rhodes Scholar.
Antonia is the global Chief Marketing Officer of PwC, leading brand strategy for one of the world's most trusted companies, driving global marketing campaigns and running the clientfacing technology stack. Before that, she was CMO at Capita where she built a strategic, data driven marketing function, transforming them from a loss making function to contributing 5bn+ pipeline. Prior to that, she led marketing for Thomson Reuters, delivering 17% of gross sales and 34% of pipeline. She also led marketing for Accenture’s $3bn operations business to accelerate sales, drive customer loyalty and raise brand profile. She is passionate about B2B marketing and building high performance teams, loves solving business challenges, and driving strong, creative ideas can build real differentiation and brand profile.
Fredrik leads LinkedIn’s agency development team across international markets in EMEA and LATAM, namely Germany, Austria, Switzerland, Israel, Brazil, Nordics, and the MENA region. At LinkedIn, the team Fredrik leads empowers agencies and brands to reach, engage and convert their professional audience at scale.
Fredrik is also the Chair & World President of the International Advertising Association, where he leads the global executive team as well as the board, supporting their teams and chapters around the world. The IAA has since 1938 united the global marketing, media, and advertising community and is currently active in 56+ countries — championing responsible, ethical, and sustainable marketing that drives good growth for brands, businesses, and the world.
Fredrik boasts over 20 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, Odyssey Mobile Marketing and Phunware Inc. Notably, he had a key management role and co-founder status in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014.
David is the Chairman of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
Lorenzo is experienced in valuation and brand strength analysis, and his expertise lies in brand architecture, portfolio management and brand extension projects. He specialises in the Automobile, Technology, IT and Telecom sectors Lorenzo is a qualifying management accountant, CIMA Adv. Dip. MA.