Brands are valuable. A strong brand creates trust, binds customers and sets itself apart from the competition. Nevertheless, start-ups and medium-sized companies often do not know exactly how much their brand is actually worth and, above all, how they can successfully protect their brand.
Brand Finance partnered up with IP Consultancy, Meissner Bolte , for an online webinar to address questions around brand protection, brand valuation, and how organisations can get the most out of their brand.
Meissner Bolte’s trademark experts, Gernot Schröer and Markus Mainx shared insights on how companies should legally protect their brand(s), why this is important and what they need to consider in practical terms.
David Haigh, Chairman and CEO at Brand Finance, joined the event to provide his expertise on the importance of brand valuation, how brand value is determined, and how the ongoing monitoring of brand value and assets can benefit an organisation.
The presentations were followed by an interactive Q&A session with the audience.
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
A specialist in all fields of Intellectual Property Law, especially trademark, patent, utility model and design prosecution and litigation; drafting of IP-contracts, licensing, consultation and litigation in the fields of competition law, copyright, media law, domains, cartel law, civil law