Digital media has exploded the connection points that influence brand equity, and fundamentally altered the balance of communications power. Brand communications are now a two way street – and brand value can travel up or down with alarming speed. The opinion sharing that can boost brand equity, can just as easily damage brands and corporate reputation. Because of its magnifying effect, digital technology forces marketers to act with greater speed, greater insight, greater creativity and greater honesty.
The Brand Finance Forum will explore each of these imperatives, together with the value implications of success and failure.
Digital Media: Building or Eroding Brand Value
| 8.00 am | Arrival and Registration | |
| 8.20 am | Opening Remarks: A Brand Value Framework | |
| 8.30 am | Helen Souness, Marketing Director, SEEK Digital’s Role in Building a Powerful Brand |
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| 9.10 am | Eddie Chau, Founder and Chief Executive, Brandtology Tracking Sentiment and Extracting Insights |
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| 9.50 am | Peter Wilson, General Manager and Head of Strategy, Cato Purnell New Media, New World - How Design can Connect Brands to Communities |
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| 10.30 am | Morning Tea | |
| 10.50 am | Matthew Melhuish, Chairman of bmf; Head of Australian Agencies, Photon Everything Changes and Nothing Changes |
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| 11.30 am | Mark Textor, Managing Director, Crosby Textor Reading and Responding to Changes in Public Opinion |
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| 12.10 pm | Short Break | |
| 12.30 pm | Panel Discussion Mark Gilmour, Brand Director, Virgin Management, Asia-Pacific Fi Bendall, Managing Director, Bendalls Group Prashant Hari, Technical Services Innovation Specialist, Colmar Brunton |
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| 1.15 pm | Closing Remarks: Brand Value Implications | |
| 1.20 pm | Lunch (optional) |