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BrandFinance® Australia Forum 2011

10 August 2011, 06:30–14:00

Digital media has exploded the connection points that influence brand equity, and fundamentally altered the balance of communications power. Brand communications are now a two way street – and brand value can travel up or down with alarming speed. The opinion sharing that can boost brand equity, can just as easily damage brands and corporate reputation. Because of its magnifying effect, digital technology forces marketers to act with greater speed, greater insight, greater creativity and greater honesty.

The Brand Finance Forum will explore each of these imperatives, together with the value implications of success and failure.

Programme

Digital Media: Building or Eroding Brand Value

8.00 am Arrival and Registration
8.20 am Opening Remarks: A Brand Value Framework
8.30 am Helen Souness, Marketing Director, SEEK
Digital’s Role in Building a Powerful Brand
9.10 am Eddie Chau, Founder and Chief Executive, Brandtology
Tracking Sentiment and Extracting Insights
9.50 am Peter Wilson, General Manager and Head of Strategy,
Cato Purnell
New Media, New World - How Design can Connect
Brands to Communities
10.30 am Morning Tea
10.50 am Matthew Melhuish, Chairman of bmf; Head of  Australian Agencies, Photon
Everything Changes and Nothing Changes
11.30 am Mark Textor, Managing Director, Crosby Textor
Reading and Responding to Changes in Public Opinion
12.10 pm Short Break
12.30 pm Panel Discussion
Mark Gilmour, Brand Director, Virgin Management, Asia-Pacific
Fi Bendall, Managing Director, Bendalls Group
Prashant Hari, Technical Services Innovation Specialist, Colmar Brunton
1.15 pm Closing Remarks: Brand Value Implications
1.20 pm Lunch (optional)

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Name

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Sydney Harbour Marriott, 30 Pitt Street, Sydney NSW 2000
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