BrandFinance® Banking Forum 2011

Restoring the reputation of retail and banking brands

Banks have now spent 3 years being vilified by consumers, business customers, the media and politicians alike for their perceived role in precipitating the worst financial crisis since the 1920s.

However, many banks did not require tax-payers assistance, and of those that did most banks repaid it; some rallied round and bought out their failing peers; the majority have now also paid special government taxes, changed bonus structures and improved transparency relating to financial products and remuneration. As George Osbourne, UK Chancellor of the Exchequer, said recently 'It's time to move on.'

Substantial challenges still lie ahead. Some unresolved issues include:

• Should retail banking be kept separate from investment banking?
• How will banks reconcile the contradicting demands to increase capital ratios, reduce risk yet lend more to struggling businesses?
• How can banks repair their reputations given the events over the last two years?

The BrandFinance Forum provides an opportunity to discuss these issues with a high profile cast of speakers.

Who Should Attend

Senior managers from marketing and communications, brand and corporate strategy, academics, marketers, advertising consultants, politicians and senior NGO staff have also found our events of great interest.

Programme

Brand valuation workshops

Brand Finance will be offering free brand valuation workshops in March and April for delegates attending this year’s Banking Forum.

These workshops will be hosted in our Piccadilly office for groups of up to 10 and should last no longer than 3 hours. The session will cover:

An Introduction to the new standard for brand valuations (ISO 10668):

• Financial requirements
• Market research requirements
• Legal requirements

For bookings, please contact our events management team.