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BrandFinance® Insurance Forum 2011

27 September 2011, 14:30–20:00

Following the issuance of the Retail Distribution Review by the IFA, this small forum discusses the impact of the review on the Insurance industry as well as listening to the views of brand executives.

 

We will then reveal the result of the Top UK Insurance Brands 2011.

 

Theme: 'Pricing and distribution pressures in the Insurance market and the effect on brand value'

Who Should Attend

This is a forum for CEOs, CMOs and CFOs who are interested in issues on brand management. Mark the date as we unveil more information.

Programme

16:30 - 17:00

Coffee and Registration

 

17:00 - 17:20

Welcome and Introduction speech from 

David Haigh

CEO

Brand Finance Plc

17:20 - 17:45

Introduction to the league table: What the league table tells us about the issues in the insurance industry right now?

David Haigh

CEO

Brand Finance Plc

17:45 - 18:10

The Retail Distribution Review (RDR) - Changing Customer Engagement

Geoff Towers

Managing Director, Platforms & Distribution           

Legal & General

18:10 - 18:35

Implications of the developments in insurance distribution on Customers and Brands. The case of Aviva

Ellie Mickleburgh

Head of Global Marketing Strategy

Aviva plc

18:35 - 18:55

Why building a powerful brand is important for the business as well as for engaging with the desired customer segments. The case of Brit Insurance

Ardi Kolah

Head of Public Relations

Brit Insurance

18:55 - 19:25

Panel Discussion

Chaired by:

David Haigh

David Haseler

Strategy Director

Smith & Milton

 

Geoff Towers

Managing Director, platforms & Distribution           

Legal & General

 

Ellie Mickleburgh

Head of Global Marketing Strategy

Aviva plc

 

Ardi Kolah

Head of Public Relations

Brit Insurance

19:25 - 19:30

Conclude

David Haigh

CEO

Brand Finance Plc

19:30 - 20:30

Drinks and Canapés

 

Name

Job Title
Description
Link

Name

Description
Link
Institute of Directors (IOD) 116 Pall Mall London SW1Y 5ED

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