Following the issuance of the Retail Distribution Review by the IFA, this small forum discusses the impact of the review on the Insurance industry as well as listening to the views of brand executives.
We will then reveal the result of the Top UK Insurance Brands 2011.
Theme: 'Pricing and distribution pressures in the Insurance market and the effect on brand value'
This is a forum for CEOs, CMOs and CFOs who are interested in issues on brand management. Mark the date as we unveil more information.
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16:30 - 17:00 |
Coffee and Registration |
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17:00 - 17:20 |
Welcome and Introduction speech from |
David Haigh CEO Brand Finance Plc |
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17:20 - 17:45 |
Introduction to the league table: What the league table tells us about the issues in the insurance industry right now? |
David Haigh CEO Brand Finance Plc |
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17:45 - 18:10 |
The Retail Distribution Review (RDR) - Changing Customer Engagement |
Geoff Towers Managing Director, Platforms & Distribution Legal & General |
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18:10 - 18:35 |
Implications of the developments in insurance distribution on Customers and Brands. The case of Aviva |
Ellie Mickleburgh Head of Global Marketing Strategy Aviva plc |
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18:35 - 18:55 |
Why building a powerful brand is important for the business as well as for engaging with the desired customer segments. The case of Brit Insurance |
Ardi Kolah Head of Public Relations Brit Insurance |
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18:55 - 19:25 |
Panel Discussion Chaired by: David Haigh |
David Haseler Strategy Director Smith & Milton
Geoff Towers Managing Director, platforms & Distribution Legal & General
Ellie Mickleburgh Head of Global Marketing Strategy Aviva plc
Ardi Kolah Head of Public Relations Brit Insurance |
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19:25 - 19:30 |
Conclude |
David Haigh CEO Brand Finance Plc |
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19:30 - 20:30 |
Drinks and Canapés |