| 17:00 - 17:30 | Registration and coffee | |
| 17:30 - 17:40 | Welcome and introduction
Why brand valuation is important |
David Haigh
Chief Executive Brand Finance plc |
| 17:40 - 18:05 | Introduction to the league tables:
Results of the Brand Finance Global 500 League Table 2012 Result of the Brand Finance Banking 500 League Table 2012 |
David Haigh
Chief Executive Brand Finance plc |
| 18:05 - 18:35 | Competing in the Reputation Economy | Dr. Charles Fombrun
Chairman and Co-Founder Reputation Institute |
| 18:35 - 19:05 | Managing a Global Brand in the US Market | Nancy Armand
Senior Vice President Personal Financial Services & Wealth Marketing HSBC Bank USA |
| 19:05 - 19:35 | Managing a Brand in turbulent times | Claire Fulda
Head of Brand Innovations BNP Paribas |
| 19:35 - 20:05 | Panel Session:
(Audience to join) As the criticism of bankers by the general public and media continues, those institutions who survive the current economic crisis will be forced to redefine and re-evaluate their strategies to succeed in a new global market. Whilst some banks have floundered others have flourished. Should institutions take heed of their actions by expanding overseas to avoid the current economic climate? Or should they be more creative with their product innovation and improve the role of their customer service? Debate topic: How can Banks differentiate themselves to succeed? |
Chaired by:
Michelle Fleury Business Correspondent, New York BBC World News Perspectives from: David Haigh Dr. Charles Fombrun Nancy Armand Claire Fulda |
| 20:05 - 20:10 | Conclusion | David Haigh
Chief Executive Brand Finance plc |
| 20:10 - 20:15 | Conclusion | Michelle Fleury
Business Correspondent, New York BBC World News |
| 20:15 - 22:00 | Drinks and Canapés |
Brand Valuation as a management discipline
Dr. Charles Fombrun is Founder and Chairman of Reputation Institute. He is a former Professor of Management at New York University's Stern School of Business where he was on the faculty from 1984 to 2004. He was also Professor of Management at The Wharton School, University of Pennsylvania from 1979 to 1984. Charles is the author of numerous books, including the path-breaking best-seller Reputation: Realizing Value from the Corporate Image, first released by Harvard Business School Press in 1996. Dr. Fombrun has published hundreds of articles in leading management journals, and is the creator of reputation management systems used by many companies around the world.