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BrandFinance® New York Banking Forum '12

07 March 2012, 17:00–22:00

Programme

17:00 - 17:30

Registration and coffee

 

17:30 - 17:40

Welcome and introduction

Why brand valuation is important

David Haigh

Chief Executive

Brand Finance plc

17:40 - 18:05

Introduction to the league tables:

Results of the Brand Finance Global 500 League Table 2012

Result of the Brand Finance Banking 500 League Table 2012

David Haigh

Chief Executive

Brand Finance plc

18:05 - 18:35

Competing in the Reputation Economy

Dr. Charles Fombrun

Chairman and Co-Founder

Reputation Institute

18:35 - 19:05

Managing a Global Brand in the US Market

Nancy Armand

Senior Vice President

Personal Financial Services & Wealth Marketing

HSBC Bank USA

19:05 - 19:35

Managing a Brand in turbulent times

Claire Fulda

Head of Brand Innovations

BNP Paribas

19:35 - 20:05

Panel Session:

(Audience to join)

As the criticism of bankers by the general public and media continues, those institutions who survive the current economic crisis will be forced to redefine and re-evaluate their strategies to succeed in a new global market.

Whilst some banks have floundered others have flourished. Should institutions take heed of their actions by expanding overseas to avoid the current economic climate? Or should they be more creative with their product innovation and improve the role of their customer service?

 

Debate topic:

How can Banks differentiate themselves to succeed?

Chaired by:

 

Michelle Fleury

Business Correspondent, New York

BBC World News

 

Perspectives from:

David Haigh

Dr. Charles Fombrun

Nancy Armand

Claire Fulda

20:05 - 20:10

Conclusion

David Haigh

Chief Executive

Brand Finance plc

20:10 - 20:15

Conclusion

Michelle Fleury

Business Correspondent, New York

BBC World News

20:15 - 22:00

Drinks and Canapés

 

Brand Valuation as a management discipline

Brand Valuation as a management discipline

Speakers

Dr. Charles Fombrun
Chairman and Co-Founder
Reputation Institute

Dr. Charles Fombrun is Founder and Chairman of Reputation Institute. He is a former Professor of Management at New York University's Stern School of Business where he was on the faculty from 1984 to 2004. He was also Professor of Management at The Wharton School, University of Pennsylvania from 1979 to 1984. Charles is the author of numerous books, including the path-breaking best-seller Reputation: Realizing Value from the Corporate Image, first released by Harvard Business School Press in 1996. Dr. Fombrun has published hundreds of articles in leading management journals, and is the creator of reputation management systems used by many companies around the world. 

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The Presidents Room New York Athletic Club 180 Central Park South New York United States
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