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BrandFinance® Singapore Banking Forum '12

13 February 2012, 18:30–23:00

Part of the BrandFinance® Global Banking Forums 2012

London - Dubai - Singapore - New York

 

Theme: Bank Brands: What really matters; Country of origin, product innovation or customer service?

As the criticism of bankers by the general public and media continues, those institutions who survive the current economic crisis will be forced to redefine and re-evaluate their strategies to succeed in a new global market.

Whilst some banks have floundered others have flourished. Should institutions take heed of the actions by expanding overseas to avoid the current economic climate? Or should they be more creative with their product innovation and improve the role of their customer service? 

The Brand Finance Banking Forum will address the emerging financial services companies analysing the impact on an industry in crisis. We will hear views and perspective from banks executives regarding issues around the impact of Country of Origin, Product innovation and Customer service on the brand and marketing strategy. Through a panel session, we will discuss how bank brands can differentiate themselves to succeed.

Who Should Attend

CEOs, CMOs, CFOs and senior managers of corporate brands who are interested in understanding the value of their brands.

Programme

18:30 - 19:15

Arrival of guests and champagne reception

19:15 - 19:30

Welcome and introduction

The changing landscape for Bank brands in 2012

Brian Caplen

Editor

The Banker

19:30 - 19:40

Welcome and introduction

Sunita Rajan

SVP, BBC Advertising, Asia

BBC World News

19:40 - 20:00

Results of the Brand Finance Banking 500 League Table 2012

David Haigh

Chief Executive

Brand Finance Plc

20:00 - 20:30

Dinner: Starter

 

20:30 - 21:15

Dinner: Main course

 

21:15 - 22:00

Open debate:

(Audience to join)

As the criticism of bankers by the general public and media continues, those institutions who survive the current economic crisis will be forced to redefine and re-evaluate their strategies to succeed in a new global market.

Whilst some banks have floundered others have flourished. Should institutions take heed of their actions by expanding overseas to avoid the current economic climate? Or should they be more creative with their product innovation and improve the role of their customer service?

 

Debate topic:

How can Banks differentiate themselves to succeed?

Chaired by:

Sharanjit Leyl

Business News Presenter

BBC Word News Singapore

 

Perspectives from:

Brian Caplen

Bank of Singapore

DBS

Société Générale

Standard Chartered

22:00 - 22:30

Conclusion from hosts

Sunita Rajan

SVP, BBC Advertising, Asia

BBC World News

 

Brian Caplen

Editor

The Banker

 

David Haigh

Chief Executive

Brand Finance Plc

22:30 - 23:00

Dinner: Dessert

 

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The Straits The Fullerton Hotel 1 Fullerton Square Singapore 049178
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