This is the fourth year running that the Brand Finance Forum is held in partnership with
the Singapore Management University (SMU). Speakers include Prof Raj Srivastava (SMU), Prof Srinivas K Reddy, (SMU), Mr David Haigh (Founder and CEO Brand Finance plc) and other senior marketing and brand professionals from global MNCs and Regional brands.
The Brand Finance Forum gathers foremost thinkers in the areas of brand valuation,
analytics, strategy and Intellectual Property. Previous Brand Finance events enjoyed resounding success with over 130 participants in the Brand Finance Asia Pacific Forum 2010 and more than 350 overseas and local delegates in the Brand Finance Global Banking forum in Cass Business School London.
Theme: ‘Adding Value through Brand Alignment’
Session 1: Academic Perspective and case studies
Session 2: Practitioner Perspective and case studies
Session 3: Industry Perspectives and experiences
Session 4: Panel Discussion
Session 5: Brand Finance Brand Rating Certificate Hand over to Top 10 . We reveal the
result of Top 100 Singaporean Brands 2011.
Speakers Presentations:
This is a forum for CEOs, CMOs and CFOs who are interested in issues on brand management. Mark the date as we unveil more information.
|
09.00 - 09.30 |
Registration and coffee |
|
|
09.30 - 09.50 |
Intro & Welcome Speech from the SMU |
Prof Rajendra K Srivastava Provost & Deputy President for Academic Affairs Singapore Management University |
|
Intro & Welcome Speech from Brand Finance |
Mr David Haigh Founder and CEO Brand Finance Plc |
|
|
09.50 - 10.40 |
Session One: Academic Perspectives and case studies |
|
|
Brand Alignment Framework: Managing the value of brands in growth market. |
Prof Rajendra K Srivastava Provost & Deputy President for Academic Affairs Singapore Management University |
|
|
Valuation of Social Media Brands: Hype or is it Real? |
Dr. Srinivas K Reddy Professor of Marketing Director, Centre of Marketing Excellence Singapore Management School |
|
|
10.40 - 11.05 |
Session Two: Practitioner Perspective and case studies |
|
|
An overview of ISO 10668 Brand Valuation Standard |
Mr David Haigh Founder and CEO Brand Finance Plc |
|
|
11.05 - 11.35 |
Refreshment break |
|
|
11.35 - 12.30 |
Session Two Continues |
|
|
Putting a montary value on your brands |
Mr Samir Dixit Managing Director Brand Finance Singapore |
|
|
Internal brand alignment: Managing brand Reputation & risk (Case Study of BP) |
Shauna Li-Roolvink Strategy Director Brand Finance Singapore |
|
|
12.30 - 13.30 |
Lunch break |
|
|
13.30 - 14.20 |
Session Three: Industry Perspectives and Experiences |
|
|
Global brand: How has a global retail brand like Kraft stregthened its Asian presence? |
Ms Leanne Cutts Vice President, Marketing Asia Pacific Kraft Foods Asia Pacific |
|
|
European brand: How has a European brand like SCB built and preserved its reputation in SE Asia. |
Christian Gordon-Pullar ex Standard Chartered Brand Management Subsidiary CEO and Head of Brand Licensing Brand Finance Singapore |
|
|
14.20 - 15.00 |
Session 4: Panel Discussion |
|
|
Conventional Branding verses Organisational Brand Alignment |
Chaired by: Mr David Haigh Panel 1: Dr. Srinivas K Reddy Panel 2: Mr Christian Gordon-Pullar Panel 3: Ms Leanne Cutts |
|
|
Audience Q & A |
||
|
15.00 - 15.20 |
Refreshment break |
|
|
15.20 - 15.55 |
Presentation on Brand Finance League Table Findings and the reveal of the Top 100 Singapore Companies |
Mr Samir Dixit Managing Director Brand Finance Singapore |
|
Award Presentation Ceremony |
||
|
15.55 - 16.00 |
Conclusion |
Mr David Haigh Founder and CEO Brand Finance Plc |