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Building a Global Professional Services Brand with Dr. Charles Doyle

14 June 2018, 18:00–21:00

Dr. Charles Doyle is currently a non-executive director, strategic adviser, author and consultant on all aspects of marketing and communications to companies, organisations, universities and charities.

A published writer and conference speaker, he is the author of the widely acclaimed Oxford Dictionary of Marketing which is currently onto its 4th edition. Charles is also currently working on a book on market segmentation for Kogan Page.

With more than 35 years of experience working in international companies in the USA, Europe and Asia, Charles has specialised in professional services marketing, global brand and image development, digital marketing, communications as well as international business development and strategy.

Charles will be sharing the methods, challenges and rewards of developing a global brand in the professional services sector. He will illustrate this by using case studies from companies he has been involved with such as Accenture and JLL.

Programme

18:00 - 18:30 Registration & Reception Drinks
18:30 - 19:30 Presentation followed by Q & A
19:30 - 21:00 Networking & Nibbles

Speakers

Dr Charles Doyle

Dr. Charles Doyle is currently a non-executive director, strategic adviser, author and consultant on all aspects of marketing and communications to companies, organisations, universities and charities.

A published writer and conference speaker, he is the author of the widely acclaimed Oxford Dictionary of Marketing which is currently onto its 4th edition. Charles is also currently working on a book on market segmentation for Kogan Page.

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Brand Exchange, 3 Birchin Lane, London EC3V 9BW
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