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Business On Purpose with Appetite

11 September 2015, 07:00–10:30 UK Time

Business, on purpose

A joint event by Brand Finance and Appetite

The case for purpose at the centre of business is well made.  In this event, we'll be exploring the what, the how and the why of ‘purpose’, from corporate leaders and industry practitioners, including inspiring and direct testimonies as well as practical and evidenced-based stories to take back and share with your organisation. 

Throughout the morning the speakers and panellists offer important perspectives on defining and embedding purpose, its impact on culture, identifying and engaging diverse stakeholders, measurement, value and competitive advantage.

This makes ‘Business, on purpose’ an essential event whether you are looking to effect change or simply to build value inside and outside your organisation. The event will also afford a great opportunity to meet others in the settings of Brand Exchange, the new location for brand leaders in the heart of the City.



Breakfast and Refreshments
8:30 Welcome and Introductions
8:35 Telling the Dell Story: A Business Perspective
Sarah Shields, Executive Director and UK GM, Dell
8:55 When Social Media Meets Commercial Enterprise
Gordon D'Silva, Founder and Chair, Good Business Alliance
9:10 The Purposeful Board
Anthony Carey, Partner, Mazars
9:30 Finding Your True Purpose
Nicolas Mamier, Managing Partner, Appetite Brand Consultancy
9:50 Impact of Purpose
Andy Moore, Insight Director, Brand Finance
10:10 Panel Discussion
Question and Answer Session
10:25 Round-Up and Closing Remarks
Laura Haynes, Chairman, Appetite Brand Consultancy
10:30 Refreshments and Networking
11 September 2015, 07:00–10:30 UK Time
to be notified of future events


Sarah Shields
Executive Director and UK General Manager

Sarah is reported to be one of the UK’s leading women in technology with two decades of experience in the UK IT industry, and was voted Woman of the Year by IT magazine, PC Retail. Before joining Dell in 2008, Sarah worked for AMD, Acer and Gateway. Sarah manages sales through the channel, distribution and via Dell’s call centres direct to consumers and small businesses.  


Sarah is a regular speaker and industry commentator and is renowned for her down to earth approach and passion for working women in IT. 

Anthony Carey

Anthony Carey is a partner in Mazars, the international accountancy and advisory firm, where he heads up its board effectiveness practice in the UK. He is an experienced facilitator of board reviews across a range of sectors and co-developed Mazars Board Charter. For Sustainable Success and the Board Polarities model for high performing boards. Anthony is a chartered accountant and chartered director and is a member of the executive of the Quoted Companies Alliance which focuses on the smaller listed companies and of the FRC’s Financial Reporting Lab Steering Group which promotes innovation in corporate reporting.

Gordon D'Silva OBE
Founder and Chair
Good Business Alliance

Alongside the Good Business Alliance, Gordon is also board member and Director of Retail Charity Bonds a social investments company listed on the London Stock Exchange. He is a serial social entrepreneur of pioneering training restaurants, and his ground breaking charity, Training for Life, partnered global technology giant, Cisco Systems to innovate learning tools. In 2007 the UK government adopted his proposal to develop the first ever Social Stock Exchange, a marketplace designed to trade in both social and financial investment stock.

Laura Haynes
Appetite Brand Consultancy

Laura has 25 years experience leading programs in strategic brand development and corporate identity, communications and design across the UK, Europe and North America. A passionate advocate of the power of the brand, Laura plays an active role in the industry itself and speaks regularly on all aspects of brand, culture, communications and change. 


In addition to her work with Appetite, Laura is a Trustee Board Director of UN Women UK; a Board Trustee of The Legacy List; a Board Director of the Epcor Centre for the Performing Arts, and a Fellow at the Royal Society of Arts (UK) and the Marketing Society (UK).

Nicholas Mamier
Managing Partner
Appetite Brand Consultancy

Nicolas brings 20 years of international marketing and branding experience. He started his career in advertising at Publicis and later was part of the brand marketing team who launched the CNBC business television channel in Europe. Nicolas is passionate about contributing to clients' successes and has helped many organisations transform and compete better. 

He joined Appetite at the start of 2010 with the task of developing the strategic offer further. In his time, he has delivered large change and award-winning brand and communication programs for a number of organisations across both the public and private sectors. He is a member of the Marketing Society and an active business commentator and writer on brand and cultural issues.

Andy Moore
Insights Director
Brand Finance

Andy joined Brand Finance as Insight & Research Director in 2013. He has a wealth of experience in international research, with over 25 years in the field, many of which were spent in senior leadership positions at Mars, PepsiCo and Vodafone. Whilst Director of Customer Insight and Segment Strategy at Vodafone, Andy set up and developed the insight function, and was a key player in the creation of the Vodafone brand globally . During his time at Brand Finance, Andy has worked for many notable clients including Holcim, HSBC, Turkish Airlines, Vodafone and Shell. With his expertise in linking customer insight to brand and marketing implications, Andy has been able to advise clients about their brand and marketing strategy, enabling them to take important decisions about how to maximise their brand’s utility. This advice has covered a wide range of issues including; brand architecture, brand positioning, portfolio management, brand franchising and licencing agreements.  Andy originally graduated from St John’s College, Cambridge, with a degree in Natural Sciences



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Brand Exchange 3 Birchin Lane London EC3V 9BW UK

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