Friday 11 September 2015, 07:00 - 10:30
Business, on purpose
A joint event by Brand Finance and Appetite
The case for purpose at the centre of business is well made. In this event, we'll be exploring the what, the how and the why of ‘purpose’, from corporate leaders and industry practitioners, including inspiring and direct testimonies as well as practical and evidenced-based stories to take back and share with your organisation.
Throughout the morning the speakers and panellists offer important perspectives on defining and embedding purpose, its impact on culture, identifying and engaging diverse stakeholders, measurement, value and competitive advantage.
This makes ‘Business, on purpose’ an essential event whether you are looking to effect change or simply to build value inside and outside your organisation. The event will also afford a great opportunity to meet others in the settings of Brand Exchange, the new location for brand leaders in the heart of the City.
Chairman, Appetite Brand Consultancy
Managing Partner, Appetite Brand Consultancy
Insights & Research Director, Brand Finance
Founder and Chair, Good Business Alliance
Executive Director and UK General Manager, Dell
|Breakfast and Refreshments|
|8:30||Welcome and Introductions|
|8:35||Telling the Dell Story: A Business Perspective
Sarah Shields, Executive Director and UK GM, Dell
|8:55||When Social Media Meets Commercial Enterprise
Gordon D'Silva, Founder and Chair, Good Business Alliance
|9:10||The Purposeful Board
Anthony Carey, Partner, Mazars
|9:30||Finding Your True Purpose
Nicolas Mamier, Managing Partner, Appetite Brand Consultancy
|9:50||Impact of Purpose
Andy Moore, Insight Director, Brand Finance
Question and Answer Session
|10:25||Round-Up and Closing Remarks
Laura Haynes, Chairman, Appetite Brand Consultancy
|10:30||Refreshments and Networking|
3 Birchin Lane
Friday 11 September 2015
07:00 - 10:30
T +44 (0)207 389 9400
There are currently no downloads associated with this event.