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Past event.

Business On Purpose

Friday 11 September 2015, 07:00 - 10:30

Event overview.

Business, on purpose

A joint event by Brand Finance and Appetite

The case for purpose at the centre of business is well made.  In this event, we'll be exploring the what, the how and the why of ‘purpose’, from corporate leaders and industry practitioners, including inspiring and direct testimonies as well as practical and evidenced-based stories to take back and share with your organisation. 

Throughout the morning the speakers and panellists offer important perspectives on defining and embedding purpose, its impact on culture, identifying and engaging diverse stakeholders, measurement, value and competitive advantage.

This makes ‘Business, on purpose’ an essential event whether you are looking to effect change or simply to build value inside and outside your organisation. The event will also afford a great opportunity to meet others in the settings of Brand Exchange, the new location for brand leaders in the heart of the City.

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Anthony Carey

Partner, Mazars

Laura Haynes

Chairman, Appetite Brand Consultancy

Nicholas Mamier

Managing Partner, Appetite Brand Consultancy

Andy Moore

Insights & Research Director, Brand Finance

Gordon D'Silva OBE

Founder and Chair, Good Business Alliance

Sarah Shields

Executive Director and UK General Manager, Dell



Breakfast and Refreshments
8:30 Welcome and Introductions
8:35 Telling the Dell Story: A Business Perspective
Sarah Shields, Executive Director and UK GM, Dell
8:55 When Social Media Meets Commercial Enterprise
Gordon D'Silva, Founder and Chair, Good Business Alliance
9:10 The Purposeful Board
Anthony Carey, Partner, Mazars
9:30 Finding Your True Purpose
Nicolas Mamier, Managing Partner, Appetite Brand Consultancy
9:50 Impact of Purpose
Andy Moore, Insight Director, Brand Finance
10:10 Panel Discussion
Question and Answer Session
10:25 Round-Up and Closing Remarks
Laura Haynes, Chairman, Appetite Brand Consultancy
10:30 Refreshments and Networking


Brand Exchange
3 Birchin Lane


Friday 11 September 2015
07:00 - 10:30

Get in touch
T +44 (0)207 389 9400


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