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Can CSR and Sustainability Impact Brand Performance and Equity?

24 May 2022, 17:30–19:00 UK Time

There is a consensus that consumers, workers, investors, and regulators consider sustainability when choosing between brands. There is little clarity about the extent of this effect, however.

How can we quantify the value of perceived sustainability? How important is sustainability when weighed against other factors such as cost, quality, or choice (in the case of consumers), salary and benefits (workers), or financial returns (investors)? How does this vary by sector and by geography? With rising inflation, can we expect sustainability’s relative importance to diminish?

HCL Technologies and Brand Finance held a panel discussion at the World Economic Forum in Davos to deliver cutting edge research and discuss this important topic and from a diversity of viewpoints.

24 May 2022, 17:30–19:00 UK Time
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In association with
HCL Technologies

HCL Technologies is an Indian multinational information technology services and consulting company headquartered in Noida. It is a subsidiary of HCL Enterprise. Originally a research and development division of HCL, it emerged as an independent company in 1991 when HCL entered into the software services business.

HCL Technologies Website

Speakers

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Robert Haigh
Strategy and Sustainability Director
Brand Finance

Robert is Strategy and Sustainability Director at Brand Finance.

Robert leads Brand Finance’s sustainability research and consulting practice – advising businesses on the role perceived sustainability plays in helping businesses to grow revenue, attract talent, and access finance and how they can maximise these benefits.

Robert has a longstanding interest in sustainability and the role of brands in delivering better environmental and social outcomes and is overseeing Brand Finance’s approach to addressing its own sustainability.

He holds an undergraduate degree in Geography from the University of Oxford, and more recently completed a course with Cambridge Judge Business School on the Circular Economy and Sustainability Strategies.

In his spare time Robert volunteers with the Blockchain and Climate Institute, a progressive think tank providing expertise in the deployment of emerging technologies for climate and sustainability actions.

Website
Jill Kouri
Chief Marketing Officer
HCL Technologies
Jill Kouri is the Chief Marketing Officer at HCL Technologies, responsible for developing and building the brand and driving growth across its broadening suite of technology services and products. Jill leads all marketing functions across the global business, including corporate marketing, vertical and horizontal marketing, recruitment marketing, corporate communications, and digital marketing. Jill has over 30 years of experience in B2B services marketing, with a sales-oriented mindset and a passion for developing best-in-class customer experience.

Previously, Jill served for seven years as the Chief Marketing Officer, Americas, for JLL. Prior to her time at JLL, she spent 14 years at Accenture in various leadership roles, most recently as the global head of marketing for the $10 billion Products Operating Group. There she gained deep expertise in industry marketing, M&A and post-merger integration, and building and leveraging shared services operations.

A strong believer in the advancement of women in the workplace, Jill has been a long-time supporter of Dress for Success, serving on the not-for-profit organization’s advisory council. She was named a 2016 Woman of Influence by the Chicago Business Journal. Jill has a B.S. degree in journalism with a specialization in public relations from Bowling Green State University. She currently resides in Chicago with her husband and two children.

Website
Guy Grainger
Global Head of Sustainability & ESG Services
JLL

Guy Grainger is Global Head of Sustainability Services and ESG at NYSE-listed real estate services company JLL. He has overall responsibility for sustainability services, products and strategy, and for JLL's corporate sustainability program.

Previously, Guy led the EMEA region since June 2016, also serving as a member of JLL’s Global Executive Board. Prior to that, he was CEO of the UK business between 2013 and 2016, having originally joined as a senior leader of the Churston Heard business acquired by JLL in 2008.

Outside of JLL, Guy is Chair of the Circular Economy Taskforce at responsible business organisation Business in the Community and Vice President at the British Property Federation.

An alumnus of the London Business School Senior Executive Programme, he is also an established media commentator on sustainability, the built and natural environment, and amateur triathlete in his spare time.

Website

In association with

HCL Technologies

HCL Technologies is an Indian multinational information technology services and consulting company headquartered in Noida. It is a subsidiary of HCL Enterprise. Originally a research and development division of HCL, it emerged as an independent company in 1991 when HCL entered into the software services business.

HCL Technologies Website

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66 Promenade, 7270 Davos Platz

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