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City Nation Place Americas

14 May 2024, 13:3015 May 2024, 22:15 UK Time

14th May 8:30 - 18:00 CST
15th May 8:00 - 17:15 CST

Brand Finance will once again be partnering up with City Nation Place for the Americas Conference, hosted in Houston on 14th-15th May 2024.

City Nation Place breaks down the silos between tourism, economic development, and city management to foster a dialogue on how places can work better together to attract talent, tourism, and investment and improve the quality of life for your community.

This years conference will feature a series of keynote presentations, panel discussions and with tourism and economic development leaders from across the US and Canada on the challenges and opportunities being faced in local cities, states, or places.

Additionally, the conference provides plenty of opportunities for networking with the senior leadership teams of destination marketing organisations, economic development boards, mayoral teams, and business improvement districts.

Understanding the perspectives of different target audiences is central to a successful city brand strategy. It enables you to focus on what really matters and get improved results.

Brand Finance will be hosting a breakout session and roundtable discussion as part of the programme:

Breakout session: Best US city brands – the launch of America’s definitive city perceptions index

The inaugural Brand Finance US City Index provides a complete dataset on perceptions of cities in the eyes of a representative nationwide sample. With opinions gathered from 10,000+ respondents on 50+ cities in the United States, it offers robust insights to guide the brand strategy of any American city – whether big or small.

  • See how the top 50 US cities rank as places to invest in, live, work, study, retire to, or visit
  • Learn what attributes are key to drive reputation and consideration of your city brand among key audiences
  • Understand how market research perceptions data can inform your city brand strategy

Roundtable: How do you measure place brand success? Setting strategic goals, evaluating outcomes, demonstrating impact

For more information, view the programme here.

Click here to book your tickets for the conference and enter the code VIP25 at checkout for an exclusive 25% network discount.

14 May 2024, 13:3015 May 2024, 22:15 UK Time
In association with
City Nation Place

City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.

The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.

The Americas conference launched in 2017, in partnership with Resonance Consultancy. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.

City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.

City Nation Place Website

Speakers

Konrad Jagodzinski
Place Branding Director
Brand Finance

Konrad leads Brand Finance’s place branding and soft power practice. He liaises with clients, directs consulting projects, and is responsible for the creation and promotion of the annual Global Soft Power Index, Nation Brands, and City Index studies.

Konrad has extensive experience in advising clients in the fields of place branding and public diplomacy. Before joining Brand Finance, he worked at the Polish Embassy in London where he developed and delivered successful marketing communications campaigns as well as media relations programmes of official engagements by the president, prime minister, government ministers, and the ambassador.

In his role at Brand Finance, Konrad has advised a variety of place branding organisations, including the GREAT Britain and Northern Ireland Campaign, Austrade, and Cape Town Tourism.

Before moving on to grow the place branding practice, Konrad was the Communications Director of Brand Finance and Managing Director of Brand Finance’s PR agency – Brand Dialogue for 5 years. He has a proven track record in executing integrated communications strategies, having been responsible for publishing nearly 100 industry and country reports on the world’s most valuable brands on an annual basis.

Konrad has qualified with the Professional PR Diploma from the Chartered Institute of Public Relations (CIPR). He studied European Studies MA at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science BA at the University of Birmingham.

Website
Laurence Newell
Managing Director
North America

Laurence is a brand specialist and consolidated marketing services business developer with 26+ years of experience directing client engagements in brand-building disciplines encompassing valuation, B2B and B2C research, strategy, corporate identity, and packaging across numerous sectors and markets. With experience throughout Latin American and North American markets, Laurence serves as Managing Director for the Americas Region of Brand Finance, the world’s leading brand valuation and strategy consultancy. 

Laurence is a frequent contributor on marketing and branding topics in media outlets such as Bloomberg, and The Drum. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation, and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.

Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.

Website

In association with

City Nation Place

City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.

The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.

The Americas conference launched in 2017, in partnership with Resonance Consultancy. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.

City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.

City Nation Place Website

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C. Baldwin, Curio Collection by Hilton, 400 Dallas St, Houston, TX 77002, United States

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