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COVID-19: The Impact on Brand Value and the Challenge for Brand Leaders

29 April 2020, 14:00–15:00

The Brand Finance Institute welcomes you as we launch our series of online events.  


We invite you to join us for our first webinar, which will explore how the Coronavirus pandemic is affecting brands and how brands are responding to the crisis.  
At Brand Finance, we know that there are brands that are doing well

as a result of the sectors they operate in; others that are successfully adapting to changing needs despite their obstacles within the sectors they operate in, and others, the least fortunate, that have been paralyzed becauseof the sectors they operate in. 


In light of the Brand Finance Global 500 report results released at the start of 2020, we will explore the impact the global pandemic is having upon each sector and their rankings, analysing new data which demonstrates brands are being affected. We will also discuss the following: 

  • How can organisations continue to build their brand in this time of crisis? 
  • Is brand investment worthwhile in the current circumstances?  
  • We have experienced crisis in the past - what is different this time? 
  • What guidance can we offer leadership during the pandemic? 

The online discussion will be led by Parul Soni, Associate at Brand Finance, and Gabi Salinas, Global Managing Director at the Brand Finance Institute
The hour-long virtual event will include a presentation, followed by an interactive Q&A session. 


Click here to register for the Zoom webinar, or for more information email [email protected]


 Please feel free to share the webinar details on social media, using the hashtag #BFIWebinar 

29 April 2020, 14:00–15:00

Speakers

Parul Soni
Associate
Brand Finance

Parul leads the team of analysts and consultants behind Brand Finance’s annual Global 500, Nation Brands, and Global Soft Power Index studies. She has a wealth of experience in Business and Brand Valuation working across sectors, specialising in Nation Branding, Food & Drinks, and Utilities. She is an experienced research and data analyst with survey experience across a range of evaluation and research issues.

Parul has worked with a variety of clients such as GREAT Campaign and PromPeru. She has a BSc in Economics and Economic History from the London School of Economics and is a chartered global management accountant, CIMA.

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