EffWorks Global 2021, hosted by IPA, is a week-long celebration of the best new thinking and evidence-based decision making research for marketing effectiveness in the world.
Everything revealed throughout the week is designed to help boost your business performance through making your marketing work harder. With new evidence in the areas of:
Annie Brown, Associate at Brand Finance joined the this year's programme to deliver a presentation on the topic: The Rise and Rise of Intangible Asset Value, and to share insights from the Brand Finance Global Intangible Finance Tracker (GIFT™) 2021 report.
The Institute of Practitioners in Advertising (IPA) is the trade association and professional institute for UK advertising agencies. Our 264 corporate members are primarily concerned with providing strategic advice on marketing communications, including creating and/or placing advertising. Based throughout the country, they are responsible for over 85% of the UK’s advertising agency business and play a pivotal role in advising the nation's companies on how they should deploy their total marketing communications spend of £42 billion.
The Institute of Practitioners in Advertising (IPA) is the trade association and professional institute for UK advertising agencies. Our 264 corporate members are primarily concerned with providing strategic advice on marketing communications, including creating and/or placing advertising. Based throughout the country, they are responsible for over 85% of the UK’s advertising agency business and play a pivotal role in advising the nation's companies on how they should deploy their total marketing communications spend of £42 billion.
