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EffWorks Global 2021

12 October 2021, 14:30–15:00

EffWorks Global 2021, hosted by IPA, is a week-long celebration of the best new thinking and evidence-based decision making research for marketing effectiveness in the world.

Everything revealed throughout the week is designed to help boost your business performance through making your marketing work harder. With new evidence in the areas of:

  • Marketing Marketing: Share of Search, Effectiveness Culture and Learnings from Covid-19
  • Managing Marketing: Effectiveness from Creativity, Brand Purpose, and in B2B
  • Monitoring Marketing: New frontiers in measurement, new learnings from effectiveness databank

Annie Brown, Associate at Brand Finance joined the this year's programme to deliver a presentation on the topic: The Rise and Rise of Intangible Asset Value, and to share insights from the Brand Finance Global Intangible Finance Tracker (GIFT™) 2021 report.

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In association with

The Institute of Practitioners in Advertising (IPA) is the trade association and professional institute for UK advertising agencies. Our 264 corporate members are primarily concerned with providing strategic advice on marketing communications, including creating and/or placing advertising. Based throughout the country, they are responsible for over 85% of the UK’s advertising agency business and play a pivotal role in advising the nation's companies on how they should deploy their total marketing communications spend of £42 billion.

IPA Website


Annie Brown
Brand Finance

Annie Brown is an Associate at Brand Finance; she joined the London office as an analyst in 2017. A trainee management accountant, Annie has written a whitepaper examining the veracity of goodwill valuation, led the annual Global Intangible Finance Tracker study, and worked on numerous technical and strategic Brand Valuation projects. Annie specialises in the Oil & Gas and Banking industries and has worked with Shell, Neste, Barclays and TD Bank. Prior to joining Brand Finance, Annie studied Philosophy & Economics at Edinburgh University.


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Virtual (and Physical at London Venue)

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