EffWorks Global 2022, organised by IPA, is a week-long celebration of the best new thinking and evidence-based decision making research for marketing effectiveness.
The conference provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness, and improve business performance. Delegates can expect new R&D, thought leadership and expert case studies from a range of speakers - from both inside the industry and outside.
Annie Brown, General Manager UK Consulting at Brand Finance, joined the programme to share insights with the audience, exploring the topic: Why brands matter in 2022: New Big Picture Evidence on brand investment and pricing power and to launch Brand Finance's new iteration of the Why Brands Matter report.
The Institute of Practitioners in Advertising (IPA) is the trade association and professional institute for UK advertising agencies. Our 264 corporate members are primarily concerned with providing strategic advice on marketing communications, including creating and/or placing advertising. Based throughout the country, they are responsible for over 85% of the UK’s advertising agency business and play a pivotal role in advising the nation's companies on how they should deploy their total marketing communications spend of £42 billion.
Annie is a qualified management accountant and has worked on Brand and Business valuation projects serving global clients, including Barclays and Shell. She is experienced across of variety of services including brand licensing, research analytics, rebrand uplift and balance sheet valuation. Annie heads up various studies at Brand Finance, including the annual Global Intangible Finance Tracker (GIFT™) and the Brand Guardianship Index. In addition, Annie has conducted research and analysis for the Brand Finance brand rankings, specialising in Banking, Retail and Oil & Gas sectors. Annie has served clients worldwide, with a particular focus on the USA and the Middle East. Annie joined Brand Finance as an Analyst in August 2017 after graduating from The University of Edinburgh with a Masters degree in Philosophy and Economics. She has since completed her CIMA professional qualification.
