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Food Safety and Your Brand Risk

24 July 2018, 18:00–19:00 UK Time

Join SmartSense and Brand Finance to discuss the latest research on the impact of food safety incidents on brand equity.

Presented by Konrad Jagodzinski, Communications Director, Brand Finance, and Jeremy Macdonald, Chief Customer Officer, SmartSense.

Get deeper insights into:

- The impact of a food safety incident on your revenue and brand value
- Forecasting the risks that your brand faces in 2018 and beyond
- How to use IOT and digital checklists to mitigate brand risk

Programme

18:00-19:00 BST / 13:00-14:00 EST

45-minute presentation followed by 15-minute Q&A

24 July 2018, 18:00–19:00 UK Time
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Speakers

Konrad Jagodzinski
Place Branding Director
Brand Finance

Konrad manages Brand Finance’s place branding and soft power practice. He liaises with clients, directs consulting projects, and is responsible for the creation and promotion of the annual Global Soft Power Index and Nation Brands studies.

Konrad has extensive experience in advising clients in the fields of place branding and public diplomacy. Before joining Brand Finance, he worked at the Polish Embassy in London where he developed and delivered successful marketing communications campaigns as well as media relations programmes of official engagements by the president, prime minister, government ministers, and the ambassador.

In his role at Brand Finance, Konrad has advised a variety of place branding organisations, including New Zealand Story, the Australian Trade and Investment Commission, and the Ministry for Foreign Affairs of Finland.

Before moving on to grow the place branding practice, Konrad was the Communications Director of Brand Finance and Managing Director of Brand Finance’s PR agency – Brand Dialogue for 5 years. He has a proven track record in executing integrated communications strategies, having been responsible for publishing nearly 100 industry and country reports on the world’s most valuable brands on an annual basis.

Konrad has qualified with the Professional PR Diploma from the Chartered Institute of Public Relations (CIPR). He studied European Studies MA at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science BA at the University of Birmingham.

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Jeremy Macdonald
Chief Customer Officer
SmartSense

Jeremy leads SmartSense’s commercial operation, including the company's sales, marketing, and customer success teams. He joined SmartSense through the acquisition of TempAlert where Jeremy was a principal owner and served as Chief Customer Officer. At TempAlert Jeremy led the firms transition into a leading enterprise IoT company, overseeing growth from six employees to sixty in three years. Prior to TempAlert, Jeremy worked at the Massachusetts Institute of Technology where he helped start the MIT Executive MBA Program and served as the head of marketing. Prior to MIT, Jeremy was Vice President of Business Development at Health Dialog a healthcare analytics company which he helped grow to $200M in recurring revenue. Jeremy started his career as a venture capital investor at 3i Group. He holds an MBA from the MIT Sloan School of Management, and a Bachelors of Science from Boston University.

Jeremy is an active supporter of innovation and technology through his work as an angel investor and independent board member. He is also a frequent media contributor to publications such as the Boston Business Journal and the MIT Executive Insights blog.

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