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Food Safety and Your Brand Risk

24 July 2018, 18:00–19:00 UK Time

Join SmartSense and Brand Finance to discuss the latest research on the impact of food safety incidents on brand equity.

Presented by Konrad Jagodzinski, Communications Director, Brand Finance, and Jeremy Macdonald, Chief Customer Officer, SmartSense.

Get deeper insights into:

- The impact of a food safety incident on your revenue and brand value
- Forecasting the risks that your brand faces in 2018 and beyond
- How to use IOT and digital checklists to mitigate brand risk


18:00-19:00 BST / 13:00-14:00 EST

45-minute presentation followed by 15-minute Q&A

24 July 2018, 18:00–19:00 UK Time
to be notified of future events


Konrad Jagodzinski
Communications Director
Brand Finance

Konrad is the Communications Director of Brand Finance and leads the Brand Dialogue team as Managing Director.

Konrad has a proven track record in delivering integrated PR campaigns, and is responsible for reports, press releases, media relations, and engagement with client press offices across the Brand Finance Group. He combines experience of leading day-to-day operations of a press office with developing and executing campaigns that make use of traditional as well as digital media tools. He manages the creation and promotion of Brand Finance’s nearly 100 annual sector and country reports on the world’s most valuable brands. He has experience in geographic branding as well as public diplomacy strategy and execution from his time at the Polish Embassy in London.

Konrad studied European Studies (MA) at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science (BA) at the University of Birmingham.

Jeremy Macdonald
Chief Customer Officer

Jeremy leads SmartSense’s commercial operation, including the company's sales, marketing, and customer success teams. He joined SmartSense through the acquisition of TempAlert where Jeremy was a principal owner and served as Chief Customer Officer. At TempAlert Jeremy led the firms transition into a leading enterprise IoT company, overseeing growth from six employees to sixty in three years. Prior to TempAlert, Jeremy worked at the Massachusetts Institute of Technology where he helped start the MIT Executive MBA Program and served as the head of marketing. Prior to MIT, Jeremy was Vice President of Business Development at Health Dialog a healthcare analytics company which he helped grow to $200M in recurring revenue. Jeremy started his career as a venture capital investor at 3i Group. He holds an MBA from the MIT Sloan School of Management, and a Bachelors of Science from Boston University.

Jeremy is an active supporter of innovation and technology through his work as an angel investor and independent board member. He is also a frequent media contributor to publications such as the Boston Business Journal and the MIT Executive Insights blog.


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