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Brand Finance GIFT™ 2021: Reflecting on 25 Years of Intangible Asset Value and the Future of Financial Reporting

16 September 2021, 14:00–15:30

The past two years of the COVID-19 pandemic have demonstrated the importance of people, innovation, reputation, and brand for businesses all around the world. Intangible assets are now unequivocally a boardroom priority.

As Brand Finance celebrates its 25th Anniversary, we invited delegated to the Global Intangible Finance Tracker (GIFT™) 2021 launch event, where we disclosed the findings of our latest report and discussed the evolution of intangible asset value over the past 25 years.

We were joined by high-profile speakers from the International Valuation Standards Council (IVSC) and the International Accounting Standards Board (IASB) who provided insights into the future direction of travel for intangible asset reporting.

Organised in partnership with the IVSC, the 90-minute online webinar included a presentation of the GIFT™ 2021 report findings, as well as guest-speaker discussions and an interactive Q&A session.

Programme

14.00 - 14.10Welcome & Introduction
by David Haigh, Chairman & CEO, Brand Finance
14.10 - 14.30Brand Finance GIFT 2021 Report Presentation
by Annie Brown, Associate, Brand Finance
14.30 - 14.40IVSC Perspective Series on Intangibles
by Kevin Prall, Technical Director, IVSC & Managing Director, BDO
14.40 - 14.50Guest Speaker Presentation
by Tom Scott, IASB
14.50 - 15.00Management Perspective
by David Haigh, Chairman & CEO, Brand Finance
15.00 - 15.25Discussion and Q&A with Audience
15.25 - 15.30Closing Remarks

Watch the full recording of the event below.

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In association with
International Valuation Standards Council (IVSC)

The International Valuation Standards Council (IVSC) is a not-for-profit organisation that acts as the global standard setter for the valuation profession, serving the public interest. The IVSC is unique in the role it plays as a valuation standard setter. It is not a valuation trade body. The IVSC is a leader in the mission to raise standards of international valuation practice and is overseen by an independent board of global leaders. Its core objectives are to:

  • Develop high quality International Valuation Standards (IVS) which ensure consistency, transparency and confidence in valuations throughout the world, and;
  • Encourage the adoption of IVS, along with valuation professionalism provided by Valuation Professional Organisations.  

The IVSC facilitates collaboration and cooperation among its member organisations, who are valuation service providers, financial services businesses, regulators, international bodies and academic institutions. The IVSC consists of more than 100 member organisations from around the world and is supported by numerous sponsors who are leaders in the valuation field. 

International Valuation Standards Council (IVSC) Website

Speakers

Tom Scott
Board Member
IASB

Tom Scott started his first term as a member of the International Accounting Standards Board in April 2017.

Prior to his appointment, he served as director and professor of accounting at the School of Accounting and Finance at the University of Waterloo in Canada, and held the positions of vice dean and professor of accounting at the University of Alberta’s School of Business. His teaching and research focused on financial reporting, and in particular, on the usefulness of financial reporting for understanding security prices.

Mr Scott has taught at all university levels, published numerous research papers and received several awards, including the Queen Elizabeth II Diamond Jubilee Medal for Contributions to Canada (2012) and the Distinguished Service Award of the Institute of Chartered Accountants of Alberta (2009).

He was a member of the Canadian Accounting Standards Board (AcSB) from 2003 to 2011 and of the Conceptual Framework Advisory Council to the AcSB from 2005 to 2015.

Mr Scott holds an MBA from McGill University and a PhD from Queen’s University at Kingston, Canada.

Website
Kevin Prall
Technical Director
IVSC

Kevin Prall, CFA, is a managing director with BDO USA, where he leads the development and implementation of technology enabled solutions for BDO’s Valuation & Business Analytics practice. His specialties include business enterprise valuations, intangible asset valuations, and forecasting for financial reporting, tax, and transaction support. Prall is currently serving as the Business Valuation Standards Director at the International Valuation Standards Council (IVSC). In his role at the IVSC, he works with global leaders of the valuation industry, securities regulators, and accounting standard setters to advance the interests of investors and the capital markets. With the IVSC, Prall has authored two related articles on ESG: "ESG and Business Valuation" and "A Framework to Assess ESG Value Creation."

Website
Annie Brown
Associate
Brand Finance

Annie Brown is an Associate at Brand Finance; she joined the London office as an analyst in 2017. A trainee management accountant, Annie has written a whitepaper examining the veracity of goodwill valuation, led the annual Global Intangible Finance Tracker study, and worked on numerous technical and strategic Brand Valuation projects. Annie specialises in the Oil & Gas and Banking industries and has worked with Shell, Neste, Barclays and TD Bank. Prior to joining Brand Finance, Annie studied Philosophy & Economics at Edinburgh University.

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

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