Theme: Accelerating brand transformation and econimic growth in delivering the sustainable development goals 2030 agenda
Brand Finance joined the programme at the Global Protocol and Diplomatice Conference, an event hosted by the Internation Centre for Protocol and Diplomacy, to deliver a presentation sharing insights into the Global Soft Power Index and to join a panel discussion on the topic of Sustainability Branding.
The objective of the conference was to utilize brand transformation and economic power to foster the achievements of the 2030 Agenda. The Conference focused on the role of aligning your brand purpose, investment and trade, and diplomatic strategies in delivering the Sustainable Development Goals.
As we face the emerging global challenges and the need to promote social change, business leaders are stepping up their efforts to maximize a global multi-trillion sustainability market opportunity in the next decade. Navigating brand transformation and the pillars of Brand Sustainability vs. Sustainability Branding has become particularly inherent in achieving the Sustainable Development Goals.
The idea of the International Centre for Protocol and Diplomacy (ICPD) came during the initial stages of Covid-19 pandemic. The main essence was to promote and drive a revolution of change through Protocol and diplomatic professionalism.
With over 13 years of experience in leading research teams and building client relationships, Kevin is well versed in designing research programs grounded in sector understanding to deliver insights that drive decision making. Kevin worked for 6 years in the US with a focus on brand equity tracking & copy testing for global clients, before moving to London to round out his experience utilising more bespoke multivariate approaches at boutique agencies over the past 7 years.
The idea of the International Centre for Protocol and Diplomacy (ICPD) came during the initial stages of Covid-19 pandemic. The main essence was to promote and drive a revolution of change through Protocol and diplomatic professionalism.