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Global Soft Power Summit 2024

28 February 2024, 12:0029 February 2024, 17:00 UK Time

We invite you to join us at Brand Finance’s Global Soft Power Summit 2024 to officially inaugurate the next iteration of the Global Soft Power Index, and to explore and debate the role of soft power in international relations.

This year, we will focus on the role of innovation in attracting investment, trade, talent, and tourism.

The Summit will take place over the course of two days at the Queen Elizabeth II Centre in London , with focussed workshops during the afternoon of Wednesday, 28th February (in-person only) and an all-day agenda of the main conference on Thursday, 29th February.

The main day of the conference on 29th February will be hosted as a hybrid event, so delegates will be able to join in-person or online.

Following the publication of four iterations of the Global Soft Power Index, Brand Finance is now working on the fifth year of research.

Based on a global survey of 150,000+ respondents in 100+ markets, the Index will rank all 193 member states of the United Nations for the first time.

It will also identify the best nations at investment, trade, tourism, and talent attraction, thanks to new additional research.

Register now to receive updates on the programme and speaker line-up.

Admission for the event is free. All delegates can choose between registering to join in-person on either one or both days of the conference, or online for the main day of the conference.

28 February 2024, 12:0029 February 2024, 17:00 UK Time


David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).


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Queen Elizabeth II Centre, Broad Sanctuary, London SW1P 3EE & Streamed Live Online

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