The African continent is endowed with vibrancy, creativity, culture, it's people, and strong brands weaving coherently into what makes the engines of economies move. Every country needs strong brands that stimulate the private sector and drive growth in the economy. The necessity of strong brands is in their value and purpose. They generate income for their countries of operation, create jobs for the local workforce, and act as ambassadors for their countries of origin.
The recognition of this value and purpose has spurred many countries across the world to provide support and impetus for the creation of strong brands. Recent research from Brand Finance revealed the compelling link between strong brands and stock market performance. However, Africa has not been successful at creating, nurturing, and then exporting its brands as well as nations to the center stage of the Global market.
Brand Finance is partnering up with the IAA for the 4th Africa Rising Leadership Conference which is bringing the African Continent together on a stage that will throw light on the many successes of Brands in Africa. These conference will feature some of the most skilled speakers and panelists from Africa and the world, who will share their knowledge and experiences. The event will showcase the thought-leadership and insights across the continent and dial the significance of Brands as The Engine Of Economic Revival in Africa.
Declan Ahern, Director at Brand Finance will be joining the programme to participate in the discussions, as well as present the findings of the Brand Finance Africa 150 2021 study into the strongest and most valuable African brands.
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
Declan joined Brand Finance as an Analyst. During his time at Brand Finance, Declan has worked on projects in a range of sectors, but with a specific focus on Banking, Insurance and Mining, as well as extensive experience in evaluation of sports sponsorship activities. Declan has performed various valuations and conducted strategic analysis for a number of notable clients such as Chevron, Barclays, Zurich, Allianz and Rio Tinto. From these Valuations, Declan has been able to advise our clients about strategies that could maximise their Business Values through increased utility from their brand.Declan studied at the University of Cape Town and graduated with Bachelor of Business Science in Finance with Economics. He is currently studying to become a Chartered Accountant with Brand Finance, and recently completed the first level of the Chartered Financial Analyst exams.