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IAA Global Conference 2021

27 October 2021, 09:30–10:15

The International Advertising Association is a global association that represents all areas of the marketing and communications industry.

The IAA has established itself as the "global compass" of the MARCOM industry. With their global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.

The 5th IAA Global Conference, Creativity4Better will focus on the them, The Value of Bravery, and will explore how important bravery is in confronting epic changes in the marketing communications industry, with the challenges of the rise of new markets, development of technology, evolving business models, and the increasingly demanding consumers.

As Brand Finance celebrates it's 25th Anniversary, David Haigh, Chairman and CEO, joins the programme to deliver a presentation on “25 Years of Brand Finance – The Rise of Intangible Assets”, and will share key insights from the Brand Finance Global Intangible Finance Tracker (GIFT™) 2021.

In association with
International Advertising Association

The International Advertising Association is a global association that represents all areas of the marketing and communications industry.

The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.

The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.

International Advertising Association Website

Speakers

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Dagmara Szulce
Managing Director
IAA Global

Dagmara joined the International Advertising Association (IAA) in 2017 as the Global Executive Director in charge of overseeing the IAA business across 56 countries. As a global leader in the marketing and communications industry, she believes social and environmental responsibility are as important as profit. She has used this belief system to transform the IAA brand and it's culture over the last 4 years.

Prior to joining IAA, Dagmara was the President and Founder of Dagmara Szulce LLC, a marketing services consultancy focused on partnering with CMOs and CEOs in the luxury, fashion, beauty, real estate and private equity sectors to build purpose-driven brands. She is also

Dagmara has a 22 year track record building & transforming category leading brands globally and in the US.  She has unique expertise in crafting living brand ecosystems with a key objective of igniting ongoing consumer desire and irrational loyalty. Her Clients included: P&G, Unilever, Pfizer, Frederic Fekkai, Nespresso, Estee Lauder, Ralph Lauren, Taylor Swift Fragrance, The Diamond Trading Company/DeBeers, Steinway & Sons, The Corcoran Real Estate Group, Roberta Roller Rabbit.

She is a board member at ACT Responsible, MBA teacher at Baruch College, speaker and advisor to CMOs/CEOs.

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