Monday, 5th September & Tuesday 6th September
The IAA is the world’s most influential network of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.
Spread over two days IAA Global Summit on Nations as Brands brought to life how certain nations are synonymous with certain categories of products and brands. Keynote addresses and panel discussions demonstrated the cause and importance of nations’ role in brand building in various categories.
Ajimon Francis, Managing Director of Brand Finance India, joined an introductory session in the event programme to share a preview of insights from the Nation Brands 2022 study, Brand Finance's annual report on the most valuable and strongest nation brands.
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
Ajimon was one of the first team members of Brand Finance India, joining in 2005, and is currently the Managing Director. He has worked on various brand valuation projects for companies such as Tata Group, Godrej Group, Raymonds, Lafarge, Vedanta Group, Essar Group, L&T, Amalgamation, Reliance Capital, UB Group, Sakal Media Group and many more across India, Sri Lanka, and Bangladesh.
He has gained expertise in the area of B2B research and due diligence and has worked extensively with Stock Exchanges, Capital Markets, Financial Services, NBFCs, Engineering Services, Core Manufacturing, and F&B sectors. Prior to his consulting career, Ajimon had 10 years of corporate experience with Rasna and Philips India. During this period, he worked with complex retail distribution systems and brand management challenges in a highly competitive marketplace.
He holds an MBA in Marketing Management. He is a certified competency assessor as well as a visiting lecturer in Sales and Marketing subjects at management schools such as SP Jain and Sydenham in Mumbai.
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
