Brand Finance, in collaboration with the International Advertising Association (IAA), invites you to join a webinar unveiling the latest findings from the Sustainability Perceptions Index.
Together, we will announce the findings of the latest research study, and explore how sustainability perceptions are influencing brand strength, trust, and long-term value in an increasingly conscious global landscape.
Agenda:
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
Robert leads Brand Finance’s sustainability research and consulting practice, helping brands to understand the value of sustainability perceptions and how to manage these effectively.
Robert has a degree in Geography from the University of Oxford and an MBA from London Business School.
Robert began his career in marketing communications, later specialising in commercial strategy, due diligence, and insights.
A leader in the brand experience segment and in building great brands, Fabiana runs the Netza agency and the innovation and marketing solutions ecosystem Netza&CO. The executive has also been a signatory to the UN Global Compact since 2016. Representing Latin America and the Caribbean, Fabiana is the only Brazilian among the 12 professionals honored by the UN as Pioneers of the 2024 Sustainable Development Goals (SDGs). The executive was also the winner of the award stage in Brazil, in the Small and Medium Business category. Fabiana was part of the jury of Cannes Lions International Festival of Creativity 2023 in the Sustainable Development Goals Lions category, and Young Lions 2024 in the Marketer category. A member of the IAA Global Sustainability Council, his plan for the future is sustainable, profitable and positively impactful businesses.
