Thanks to globalisation and free trade, the world has become increasingly interconnected and interdependent. However, the progress made to date has also created opportunities for illegal activities.
Illicit trade is a severe and growing threat to our societies. Through smuggling and counterfeit products, governments and legal businesses are being undermined, and consumers are being exposed to poorly made and unregulated products.
The Brand Finance Marketing Restrictions 2021 report concluded that brands help in the fight against illicit trade, and that brand protection is key to ensuring consumers have access to safe and credible products. At the same time, illicit trade is a complex, multi-layered issue, and should be analysed through multiple lenses.
Join our webinar, hosted by Consumer Choice Centre, where a panel of speakers, including David Haigh, Chairman & CEO of Brand Finance, explore and discuss current challenges posed by illicit trade, and existing opportunities for intervention. We will also examine marketing and branding restrictions to see how those affect illicit trade. Additionally, we will also look at how brands build consumers’ trust and how they can help educate consumers about the dangers of illicit products.
The Consumer Choice Center is the consumer advocacy group supporting lifestyle freedom, innovation, privacy, science, and consumer choice. The main policy areas they focus on are digital, mobility, lifestyle & consumer goods, and health & science.
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
The Consumer Choice Center is the consumer advocacy group supporting lifestyle freedom, innovation, privacy, science, and consumer choice. The main policy areas they focus on are digital, mobility, lifestyle & consumer goods, and health & science.