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Inaugural UK-Indonesia Soft Power Forum

26 April 2021, 09:00–11:00 UK Time

Following up from Indonesia's Ministry of Foreign Affairs Focus Group Discussion 2020: Opportunities and Strategy on 7th October 2020 and the launch of Brand Finance's Global Soft Power Index 2021 on 25th February 2021, Brand Finance joined the Inaugural UK-Indonesia Soft Power Forum: Propelling Indonesia's Soft Power in the next Decade.

This forum had three aims:

  1. Explore elements of Indonesia’s Soft Power
  2. Learn from UK’s Soft Power experience, which has consistently been in top 3 over the years
  3. Identify challenges and opportunities to develop Indonesia’s Soft Power in 7 areas: (i) Business & Trade; (ii) Governance; (iii) International Relations; (iv) Culture & Heritage; (v) Media & Digital; (vi) Education & Science; and (vii) People & Values

On the back of this forum, a policy recommendation will be published as a contribution to the Indonesian Government's strategic roadmap on Soft Power.

David Haigh, CEO of Brand Finance spoke at the Forum, which was co-hosted by the Indonesian Embassy in London in collaboration with Global Indonesia Professionals' Association (GIPA) and Young Indonesian Professionals’ Association in the UK (YIPA UK), supported by UK-Indonesia Consortium for Interdisciplinary Sciences (UKICIS) and Persatuan Pelajar Indonesia UK (PPI UK).

Please note that the FGDs will be in Bahasa Indonesia. The rest of the session will be in English.

Watch the full recording of the webinar below:



Introduction by Steven Marcelino, Chairman of GIPA and Client Engagement Lead at Accenture UK


Opening remarks by H.E. Desra Percaya PhD, Indonesian Ambassador to the UK, Ireland, and IMO


Remarks by Jenny Bates, Director General of Indo-Pacific at HM Government's Foreign, Commonwealth, and Development Office


Remarks by Teuku Faizasyah PhD, Director General of Information and Public Diplomacy at Indonesia's Ministry of Foreign Affairs


Perspectives from David Haigh, CEO of Brand Finance


Breakout into Focus Group Discussions (FGDs)

  • FGD I: Business & Trade, Governance, International Relations, moderated by Christy Zakarias, Executive Director of YIPA UK
  • FGD II: Education & Sciences, People & Values, moderated by Bagus Muljadi, Coordinator of UKICIS and Assistant Professor at University of Nottingham
  • FGD III: Media & Digital, Culture & Heritage, moderated by Gatot Subroto, President of PPI UK


Summary and closing

26 April 2021, 09:00–11:00 UK Time
to be notified of future events


David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).


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