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Increase the Financial Value of your Corporate Brand

20 June 2019, 07:15–09:00

The Pudding and Brand Finance Ireland welcome you to join us at our invite-only breakfast briefing on Thursday 20 June 2019 in the Iveagh Suite at The Conrad Dublin.

This will be particularly relevant to Senior Executives keen to measure and leverage their corporate brand to drive growth.

For more information on the event, please contact [email protected] 

Venue details: 

Iveagh Suite at The Conrad Dublin,
Earlsfort Terracе,
Saint Kevin's,
Dublin 2,
D02 V562,
Ireland

Programme

07:15

Registration & Welcome Breakfast 

07:45

 

Welcome and Opening Remarks

Richard Curran, Journalist, Author and Presenter

07:50

 

'Understanding How Brand Equity Impacts Business Value'

David Haigh, CEO, Brand Finance Plc

08:05

 

'Brand as a Driver of Business Growth'

Gillian Horan, CEO, The Pudding

08:20

 

 

Panel Discussion

Featuring Breege O’Donoghue, Chair of Design & Crafts Council, Ireland &

Tommy Murray, Chairman of General Paints and former Senior Executive at Diageo

09:00

Conclusion

20 June 2019, 07:15–09:00
In association with
The Pudding

The Pudding is a commercial and creative brand agency.

The Pudding Website

Speakers

Gillian Horan
CEO
The Pudding
Breege O’Donoghue
Chair of Design & Crafts Council
Ireland
Richard Curran
Journalist, Author and Presenter
Tommy Murray
Chairman,General Paints and former Senior Executive
Diageo
David Haigh
Founder and CEO
Brand Finance

David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.

David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.

David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

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Iveagh Suite, The Conrad Dublin, Earlsfort Terracе, Saint Kevin's, Dublin 2, D02 V562, Ireland
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