The Pudding and Brand Finance Ireland welcome you to join us at our invite-only breakfast briefing on Thursday 20 June 2019 in the Iveagh Suite at The Conrad Dublin.
This will be particularly relevant to Senior Executives keen to measure and leverage their corporate brand to drive growth.
For more information on the event, please contact [email protected]
Iveagh Suite at The Conrad Dublin,
|07:15||Registration & Welcome Breakfast|
|07:45||Welcome and Opening Remarks |
Richard Curran, Journalist, Author and Presenter
|07:50||'Understanding How Brand Equity Impacts Business Value' |
David Haigh, CEO, Brand Finance Plc
|08:05||'Brand as a Driver of Business Growth' |
Gillian Horan, CEO, The Pudding
|08:20||Panel Discussion |
Featuring Breege O’Donoghue, Chair of Design & Crafts Council, Ireland &
Tommy Murray, Chairman of General Paints and former Senior Executive at Diageo
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).