David Haigh, Chairman & CEO of Brand Finance, joined the most influential brand professionals from across the globe and across industries for the INTA 2022 Annual Meeting Live+.
Hosted as a hybrid physical and virtual event, David presented as part of a panel discussing Complementary Rights, Regulatory Issues and Brand Restrictions, where he discussed the impact of marketing restrictions for brands, consumers and economies.
Brand Finance has previously published three reports altogether on Plain Packaging and Marketing Restrictions, which analyse the potential impact of introducing plain packaging across specific FMCG categories.
Delegates joined the session to find out how the methodology behind the research, and explore the impact the imposed restrictions has on brands and stakeholders.
David Haigh's session took place live in Washington DC and online. Click here to find out more.
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).