13:00 - 16.30 JST
An exclusive, curated senior leadership gathering marking the launch of Brand Finance Japan 300 2026 report, the most authoritative annual assessment of the most valuable and strongest Japanese brands.
With the theme “Beyond Marketing: Why Brand Matters More Than Ever for Japanese Businesses”, this private forum will share key insights from the latest rankings, followed by closed‑door executive discussions on brand as a strategic driver of enterprise value, competitiveness, and long‑term growth..
Set against the backdrop of increasing investor scrutiny, intensifying global competition, and the growing importance of intangible assets, the gathering offers a rare opportunity for senior leaders to exchange perspectives on brand‑led value creation.
This is an invitation-only event.
Agenda
| 13.00 - 13.25 | Guest arrivals and registration |
| 13.30 - 13.35 | Opening Remarks |
| 13.35 - 14.00 | Keynote | Alex Haigh, Brand Finance What Japan’s brand rankings tell us about leadership, value and global ambition Brand performance trends among Japanese companies. Why strong businesses still struggle with global recognition. |
| 14.00 - 14.15 | Keynote | Adam Newall, VI360 Brand as a management foundation, not only a communications exercise How leading global companies embed brand as a business tool. Implications for international brand governance. |
| 14.15 - 14.45 | Case perspective | SATO The power of collaborative brand building The power of collaboration as a business fundamental. Unleashing the potential of Japanese B2B brands internationally. |
| 14.45 - 15.30 | Panel discussion Connecting with global audiences: Turning brand into action Soft power, trust and “Japan ness” as competitive advantages. Storytelling and communication challenges. Aligning leadership, culture and brand ambition. Using sports sponsorship as a strategic tool. Practical first steps for Japanese companies. |
| 15.30 - 16.30 | Networking & Refreshments |
The Brand Finance Japan 300 is an independent, data-driven ranking of Japan’s leading brands, evaluated using Brand Finance’s globally recognised brand valuation methodology.
The ranking assesses:
Brand Finance’s methodology is grounded in international standards (ISO 10668 and ISO 20671) and trusted by companies, investors, and policymakers worldwide