From digital marketing tactics to immersive innovations elevating the customer experience – Marketing Mania is where marketers get their innovation game going strong.
With content playing a key role, delegates can learn how to tap into the potential of the digital realm to create campaigns beyond the ordinary.
Marketing Mania not only addresses pressing issues in the industry, but also offers skill-building opportunities, celebrates upcoming talent and features talks by leading experts.
Andrew Campbell, Managing Director of Brand Finance Middle East, joined this year's programme to deliver a workshop on Brand Valuation, and share his expert insights on how to create an effective brand strategy and execute productive brand research.
Andrew Campbell qualified as a Chartered Accountant with KPMG before working in financial management in international real estate, and subsequently in corporate finance.He has been based in the Middle East for 20 years, initially as CFO of Mobile Telecommunications Company (Zain) in Kuwait, before taking responsibility for marketing and corporate strategy as Zain expanded from a single-operator mobile company into a regional telecommunications powerhouse.He subsequently worked for Emirates Telecommunication Corporation (Etisalat) in the UAE, with responsibility for sales, marketing and strategy and with Etisalat Group where he was responsible for the marketing strategy and operational performance of fixed and mobile operations in 15 countries across Asia, the Middle East and Africa.