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MASB Winter Summit - Marketing on the Leading Edge

25 February 2021, 17:00–20:00

The invitation-only MASB Winter Summit has become the most important annual gathering for experts driving the marketing accountability movement.

Leading finance, analytics and marketing professionals from marketers, their suppliers, industry associations, and academia attend to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.

Join key leaders and influencers in charting the future of business at one of our upcoming events. 

David Haigh, CEO of Brand Finance, joins Tony Pace, President/CEO of MASB for a spotlight interview on the topic: The Financial Value of Brands Imperative - Why Brands Must Be Valued in Financial Term.

The full recording of the interview can be viewed here.

25 February 2021, 17:00–20:00
In association with
MASB

Marketing Accountability Standards Board - Where Marketing Activities Meet Financial Return

Marketing accountability drives business growth and empowers CMOs by
demonstrating Marketing’s contribution to enterprise value. MASB brings toptier marketers, measurement providers and academics together to establish and advance accountable marketing practices that drive business growth.

MASB Website

Speakers

David Haigh
Founder and CEO
Brand Finance

David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.

David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.

David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

Tony Pace
President/CEO
MASB

Tony Pace became President/CEO of MASB in 2017. He brings extensive experience from across the marketing spectrum, in roles of increasing responsibility at advertising agencies and as a marketing leader.

At Young & Rubicam and McCann-Erickson, he led brands such as Kentucky Fried Chicken, Coca-Cola and Capital One. As Chief Marketing Officer of Subway, he grew that brand to #2 in market share in the U.S. and #1 in locations worldwide. During his tenure, Subway’s brand value, as tracked by Millward Brown’s annual Brand Z assessment, rose from unranked to #40 with a brand value of over $22 billion.

A longtime board member of the ANA, he recently completed a two-year term as chairman. Tony’s goal with MASB is to raise the profile and influence of the organization to the benefit of the marketing community.

He earned his undergraduate degree at the University of Notre Dame and an MBA from The Wharton School at the University of Pennsylvania. His degree from Wharton is in Finance.

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https://www.youtube.com/watch?v=RmBnoFSiU7I
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